Restaurant Brands International Expands Burger King Presence in China with New Acquisition Strategy

Restaurant Brands International Expands Burger King in China

TORONTO, February 19, 2025 – In a bold move to solidify its position in the Chinese market, Restaurant Brands International Inc. (RBI) has recently announced a significant acquisition related to its Burger King brand. The company revealed that it has successfully acquired all equity interests in Burger King China from TFI Asia Holdings BV and Pangaea Two Acquisition Holdings XXIII, Ltd for approximately $158 million in cash. This strategic acquisition nearly positions RBI as the sole owner of the Burger King business in China, with ambitions to further strengthen its growth in the region.

The decision to increase control over Burger King China aligns with RBI’s long-term strategy of working alongside experienced local partners. While the company will now look for a new local operating partner to invest primary capital and assume the role of controlling shareholder, RBI remains committed to maintaining a predominantly franchised operation.

“TFI has been an invaluable partner in our expansion within China, contributing significantly from just around 60 restaurants in 2012 to approximately 1,500 today,” stated Rafael Odorizzi, President of Asia Pacific for RBI. The company appreciates the essential role that both TFI and Cartesian have played in developing the brand's presence in this competitive marketplace, emphasizing gratitude for their collaboration over the years.

Through this transaction, RBI aims to usher in a 'new chapter' for Burger King in China, reaffirming its dedication to long-term growth and the establishment of a robust restaurant presence across the country. The initiative underscores RBI's commitment to providing high-quality meals and outstanding dining experiences to its customers in China.

Moreover, with this acquisition, RBI not only positions itself to enhance its operational strategies but also aims to leverage local expertise to finely tune its offerings and maintain relevance among its Asian consumer base. The company acknowledges that effective local partnerships can significantly impact its marketing strategies and overall adaptability in the bustling Chinese market.

RBI is one of the largest quick service restaurant companies globally, with an extensive portfolio that includes iconic brands such as Tim Hortons®, Burger King®, Popeyes®, and Firehouse Subs®. Currently generating nearly $45 billion in annual system-wide sales and operating over 32,000 restaurants in more than 120 countries and territories, the company's expansion decisions are closely monitored for their potential impact on market competition and operational efficacy.

The forward-looking statements included in RBI’s announcement, while highlighting anticipated growth, come with risks that could influence the realization of planned objectives. This encompasses competition, fluctuations in interest, and currency exchange rates, as well as geopolitical factors. RBI emphasizes a commitment to transparency regarding potential risks and uncertainties, ensuring that stakeholders remain informed as strategies evolve moving forward.

Overall, the acquisition signals a promising direction for Burger King in China as it embarks on a journey aimed at increasing its market share and further enhancing the brand's popularity among consumers. With a focus on cultivating local relationships and consistent culinary quality, RBI is poised to make significant strides in enhancing the Burger King legacy in one of the world's most dynamic economies.

Conclusion: As the fast-food industry continues to innovate and adapt, RBI's latest steps signify a reflective approach focused on solidifying and expanding its brand presence in China. The potential partnership with a new local operator marks a commitment to growth while ensuring that the core values of quality and customer satisfaction prevail amidst ongoing competitive challenges.