New Inbound Accommodation Experience at Toba Ocean House in Japan

Embrace a Unique Stay: Toba Ocean House

Oshiete Co., Ltd., a wholly owned subsidiary of CRG Holdings, has officially launched operations at the Toba Ocean House, located in Toba, Mie Prefecture. This accommodation is not just a place to stay; it represents a unique experience within a remarkable architectural work designed by renowned architect Hiroshi Naito. Originally a museum, this space has been transformed into an exceptional lodging environment, where guests can truly enjoy their time as if they were part of an art installation.

An Artistic Experience Amidst Nature

At Toba Ocean House, guests are invited to indulge in more than just a night away. The design integrates seamlessly with its environment, offering tranquility while enveloped by elements of the sea and forest. The interplay of light and shadow within the space creates artistic visuals, making each moment feel special. Unlike typical urban residences that are just places to sleep, Toba Ocean House is a venue for unforgettable experiences, where the essence lies in the emotions guests can take home rather than merely the number of activities undertaken.

A Social Media Darling

This unique lodging is garnering significant attention on social media platforms like Instagram. With awe-inspiring architecture that extends toward the ocean, natural lighting that changes throughout the day, and an atmosphere reminiscent of foreign resorts, every corner is a photographic opportunity. Many influencers and discerning visitors consider Toba Ocean House a must-see destination. However, the true allure of this venue cannot be fully captured in photographs alone. The astonishing stillness of the morning, the soothing sounds of the ocean breeze, the warm tones of dusk, and the architectural nuances create an experience that can only be understood by being present. People leave not only wanting to return but also eager to share their experience with others.

About the Facility

- Facility Name: Toba Ocean House
- Location: Toba City, Mie Prefecture
- Property Owner: Ocean Global Network Co., Ltd.
- Operating Company: Oshiete Co., Ltd.
- Social Media: Instagram
- Booking Page: Airbnb

Comprehensive Value from Oshiete

Oshiete plays a pivotal role in maximizing the value of regional assets through hotel operations, tourism digital transformation (DX), and marketing support. The company oversees everything from planning and branding to guest attraction and operational optimization, thereby facilitating the creation of tourism experiences that connect local communities with global visitors.

Future Outlook

Moving forward, Oshiete aims to expand its operations in urban lodging, support revenue maximization for developers and investors, standardize unmanned operations, and assist existing global companies with interpretation, translation, and business trip support. The goal is to establish itself as a premier urban accommodation infrastructure provider.

About CRG Holdings

The CRG Group addresses the declining working-age population and structural labor shortages due to aging demographics by offering a range of services aimed at enhancing stakeholder satisfaction. These include staffing solutions, specialized outsourcing, and accommodation management focused on inbound tourists.