#Japan #Tokyo #DEA #Mitsui Sumitomo #PicTrée

Celebrating Collaboration for Social Good: Mitsui Sumitomo Insurance Partners with PicTrée

Introduction

In a significant stride towards addressing pressing societal issues, Mitsui Sumitomo Insurance (MSI) has formed a partnership with Digital Entertainment Asset Pte. Ltd. (DEA) and Growth Ring Grid Pte. Ltd. (GRG) through a Memorandum of Understanding (MOU). This collaboration aims to leverage the interactive social contribution platform PicTrée to tackle various social challenges.

Background of the MOU

The backdrop of this agreement is framed by increasingly complex and diverse social risks such as climate change, natural disasters, and the deterioration of infrastructure. The urgency for preventive measures and community connections has never been more crucial than it is today. With the rise of smartphones and advancements in Web3 technologies, it has become practical to engage citizens in solving social issues through interactive gaming and incentive-based systems. One standout example, PicTrée, has demonstrated its effectiveness in various fields such as infrastructure inspection and disaster prevention.

Objectives of the MOU

The MOU delineates specific themes for joint exploration:
1. Creating Mechanisms for Risk Prevention and Damage Mitigation
- Investigating ways to visualize risks using data from users' daily activities related to safety and disaster preparedness.
- Enhancing everyday safety behaviors through game-related missions and events.

2. Co-Creation with Local Governments and Infrastructure Providers
- Selecting practical fields for collaborative projects with local governments and infrastructure operators.
- Designing content that simultaneously addresses tourism, community activities, and infrastructural inspection.

Roles of Each Company

DEA

• - Focused on game design and operation utilizing social issue-solving platforms and Web3 technology.
• - Exploring global expansion possibilities in collaboration with various domestic and international users and partner companies.

GRG

• - Responsible for the planning and operation of citizen-engaged infrastructure inspection services like PicTrée.
• - Designing practical projects in cooperation with local governments and infrastructure providers while sharing technical expertise at project sites.

Mitsui Sumitomo Insurance

• - Contributing knowledge in damage insurance and risk management, assisting in identifying relevant social issues and analyzing underlying risks.
• - Facilitating field collaboration using its established network with businesses and local governments while advising on product innovations that leverage data for societal solutions.

The combination of expertise and resources from each company aims to balance social value and economic benefits, utilizing data from engaging activities and insurance frameworks.

Future Developments

Following this MOU, the three companies will work towards implementing concrete demonstration projects with local governments, infrastructure providers, and enterprises by 2026. Results from these projects will inform future service commercialization and the potential for expansion across multiple regions, ultimately creating innovative ways for citizens to participate in improving society.

About PicTrée

PicTrée is a free game application where players capture images of street infrastructure, such as utility poles and manholes, and connect these locations to form routes. This playful approach aims to monitor the condition of infrastructure and swiftly identify abnormalities while rewarding users with gift cards and cryptocurrencies, such as DEAPcoin, based on their activities.
Official Site: PicTrée

Company Profiles

Digital Entertainment Asset Pte. Ltd.

• - A global web3 entertainment company based in Singapore, established in August 2018.
• - Develops games focused on social issue resolution and operates platforms such as Play to Earn games and NFT marketplaces.

Growth Ring Grid Pte. Ltd.

• - An innovation firm aiming to democratize infrastructure management, established in April 2025.
• - Works on citizen-engagement platforms that encourage participation in infrastructure maintenance.

Mitsui Sumitomo Insurance

• - Established in October 1918 in Tokyo, it provides various insurance services including damage insurance.

For further inquiries regarding PicTrée, please contact: [email protected].