#United States #El Paso #Primark #Cielo Vista

Primark Expands Its Presence in Texas with New El Paso Store

Primark, the globally recognized fashion retailer, has announced the grand opening of its new store at Cielo Vista in El Paso, Texas, scheduled for September 4, 2025. This new outlet represents Primark's continued growth in the Lone Star State, following the opening of its first Texas store in McAllen last December. The McAllen store's success gave the brand confidence to expand its footprint further into the region, capturing the interest of shoppers eager for quality and affordable fashion.

Spanning over 40,000 square feet, the El Paso store will offer a wide array of fashion-forward apparel, everyday essentials, stylish accessories, and popular beauty products—all at Primark's renowned low prices. This commitment to affordability will surely resonate with Texan customers, reinforcing Primark's mission to make stylish clothing accessible to families throughout the US.

Kevin Tulip, President of Primark US, expressed enthusiasm about the expansion: "The positive response from our McAllen opening affirmed our belief in the Texas market's appetite for Primark's unique blend of style and value. We are eager to connect with even more families and fashion enthusiasts as we grow across the state."

In preparation for the grand opening, Primark's Talent Acquisition team is actively recruiting full- and part-time retail associates. Interested individuals can apply through the Primark Careers Site. The company is offering competitive salaries, with sales associates starting at $15.00 per hour, along with increments available at 6 and 12 months of employment.

To celebrate the new store's opening, Primark has planned a lively weekend event for the community beginning on September 4. Attendees can enjoy live music from a local DJ, participate in exciting giveaways, and sample local delicacies. For those who can't make it to the opening, Primark invites customers to celebrate 915 Day on September 13 and 14, featuring additional giveaways while supplies last.

The opening of the Cielo Vista store comes just in time for students gearing up for the back-to-school season. Primark offers an excellent selection of school attire, ensuring that students can step into the new academic year with confidence. Additionally, the store is stocked with licensed fashion from popular franchises like Disney and Marvel, enabling families to find affordable clothing and accessories featuring beloved characters.

To enhance the shopping experience, Primark's website features a user-friendly platform that allows customers to browse available products and check stock at their local store. Interested shoppers can visit Primark's website to keep up-to-date with the latest offerings, styles, and store openings.

As a company, Primark, founded in Ireland in 1969 and known as Penneys in its home country, employs over 80,000 individuals across 17 countries. With a focus on making fashion accessible, Primark has built a reputation for delivering quality clothing that meets the diverse needs of its customers—from striking everyday wear to unique styles for special occasions. With 450 stores worldwide, Primark continues to pursue a sustainable fashion agenda through its Primark Cares strategy—a forward-thinking initiative aimed at ensuring long-lasting clothing, reducing carbon emissions, and promoting fair wages across its supply chain. The brand has pledged to make all its clothing from recycled or sustainably sourced materials by 2030 and halve carbon emissions across its operations.

The opening of Primark's Cielo Vista store marks another step in the company's mission to offer trendy, affordable fashion in Texas, establishing a connection with the community and responding to the growing demand for accessible retail experiences. As the brand expands its presence in the state, it remains committed to delivering the unique 'Primania' experience to a wider audience, encouraging shoppers to embrace quality fashion at unbeatable prices.