#Japan #Tokyo #SNIDEL #Mayu Miyamoto #2025 Summer

SNIDEL Unveils Its 2025 Summer Collection

On April 14th, SNIDEL, the leading women’s fashion brand operated by Mash Style Lab, showcased its highly anticipated 2025 Summer Collection. The event took place on the official online store and USAGI ONLINE, allowing fashion enthusiasts to preview a stunning array of garments designed for the upcoming summer season.

Pre-order Information

Starting from April 17th at 12:00 PM, customers will have the opportunity to pre-order items from the collection. This stage is exclusive to the official SNIDEL online store, USAGI ONLINE, and the MASH STORE app. Physical stores will begin selling the collection in mid-April 2025. The new collection highlights a blend of elegance and modern street style, echoing the brand's signature aesthetic.

Collection Highlights

Among the standout pieces is a visually striking dress priced at ¥18,920 and stylish shoes available for ¥16,940. The collection presents various garments that cater to different tastes:

• - Dresses ranging from ¥18,920 to ¥20,900
• - Tops beginning at ¥9,240
• - Pants priced around ¥14,300 to ¥16,500
• - Cardigans and Sets that elevate layering options, priced between ¥9,790 and ¥24,970
• - Accessories like pierced earrings for ¥3,960 and bags that round out looks at ¥12,100 to ¥19,800.

This collection is designed for women who embrace both fashion and comfort, making it ideal for various summer occasions.

Featured Model: Mayu Miyamoto

The collection is modeled by Mayu Miyamoto, a celebrated figure in the Japanese fashion industry. Born on May 9, 1995, in Akita Prefecture, Mayu has been a prominent model since her debut as a finalist in the 1st Miss Beautiful 20s Contest in 2016 and is well-known for her work with CanCam magazine. She graced the cover of its January 2023 issue, marking a successful chapter as a model before branching into acting.

Her acting career began with the drama Legal V: The Former Lawyer Takanashi Shoko in 2018, and she has appeared in numerous series since then, including Big Hospital Occupation (2023) and the upcoming New Airport Occupation (2024), where she plays a notable role as a terrorist. In addition, her performance as a heroine in The 6-Second Trace has showcased her evolving talents in the entertainment field.

Mayu’s dynamic career and modeling skills resonate well with SNIDEL's ethos, making her the perfect ambassador for this summer collection. Her ability to embody the collection's spirit further enhances the allure for potential buyers.

About SNIDEL

Established on April 9, 2005, SNIDEL is rooted in the philosophy of “street x formal.” The brand is renowned for intertwining street culture with elegance, offering unique styling that sets it apart. With an emphasis on intricate details and flattering feminine silhouettes, SNIDEL serves as a global brand that celebrates all women who love fashion.

As of February 17, 2023, SNIDEL operates 101 stores worldwide, including 37 locations across Japan, and an array of international storefronts in China, Hong Kong, Taiwan, New York, Thailand, and the Philippines. For more about the brand, visit their official website or follow them on Instagram.

Conclusion

With the 2025 Summer Collection, SNIDEL continues to push boundaries in women’s fashion, providing pieces that are both stylish and practical for the contemporary woman. Mark your calendars for the pre-order and embrace the summer in style with SNIDEL and Mayu Miyamoto's fabulous collection.