#Japan #Health Management #Tokyo #SMO #Shogo Okinaga

Accelerating Corporate Branding through Medicine

On March 1, 2026, SMO Co., Ltd., a pioneer in purpose-driven branding, announced the appointment of Dr. Shogo Okinaga as their Chief Health Doctor (CHD). This strategic move aims not only to further promote corporate health management within SMO but also to provide clients with expert insights to integrate medical perspectives into their business strategies.

Background to the Appointment: Bridging Purpose to Reality

SMO has been instrumental in guiding numerous companies in defining and implementing their organizational purposes. For a purpose to resonate and drive effective actions, the organization itself must be in a state of wellness. By welcoming Dr. Okinaga, who transitioned from banking to medicine and possesses extensive knowledge in organizational design, SMO seeks to elevate health from merely a perk to a fundamental management strategy. This transformation aims to align declarative purposes with the actualities of a healthy organizational structure, paving the way for a new generation of branding initiatives.

Exclusive Dialogue: "Designing Health Management to Strengthen Companies"

In conjunction with Dr. Okinaga’s appointment, an exclusive dialogue between CEO Mikiko Saito and Dr. Okinaga has been published. In this discussion, they redefine the role of an industrial physician—not just as a preventive measure but also as a crucial starting point for maximizing productivity. They explore innovative health management practices that integrate both defense against risks and offensive strategies that encourage a thriving workplace culture. Read the full article here.

Dr. Shogo Okinaga: A Brief Biography

Dr. Shogo Okinaga, a medical doctor and strategic industrial physician, graduated from Keio University Faculty of Law in 1997 and began his career at the former Nippon Kogyo Bank (currently Mizuho Bank). Witnessing harsh working conditions inspired him to change corporate environments, leading him to pursue a medical degree at Teikyo University. After completing clinical work at institutions such as the National Center for Global Health and Medicine, he became the dedicated industrial physician for the Tokyo 2020 Summer Olympics, where he orchestrated COVID-19 countermeasures. Currently, he works at Hiroo Stress Clinic and conducts research on workplace stress as a researcher at Keio University Graduate School of SDM. His focus remains on designing organizational frameworks that prioritize health.

Services Offered to Clients

• - Internal Brand Diagnosis: This service visually identifies stagnation factors in organizations through both medical and managerial lenses.
• - Purpose-Driven System Design: Revamping work structures to align practices with core purposes and enhance execution capabilities.
• - Executive Conditioning: Partnering with specialists to improve the quality of decision-making among top executives.

CEO Comment

Mikiko Saito, CEO, stated, "Organizations can achieve superior performance when they are healthy, which leads to realizing their purposes and sustainable growth. Together with Dr. Okinaga, we will drive essential brand transformations that reflect both words and reality."

Dr. Okinaga's Vision

Shogo Okinaga, CHD, remarked, "With my background in banking as my foundation, I aim to showcase a new model of health management that allows individuals to truly shine in their work, in collaboration with SMO, for the benefit of society."

Upcoming Webinar Announcement

In June 2026, a webinar featuring Dr. Okinaga titled "Enhancing Corporate Value through Health Management" is planned. Further details will be provided in the SMO newsletter. To register for the newsletter, visit the SMO website and click the "Subscribe" button.

About SMO

SMO Co., Ltd. holds the purpose of "Conveying authenticity to the future." As a pioneer of purpose-driven branding in Japan, SMO has facilitated corporate transformation based on a foundational purpose for over 14 years. They work closely with clients to discover and clarify their purposes, guiding organizations toward robust brand development through effective implementation strategies.

Contact Information

SMO Co., Ltd.
1-17-1 Toranomon, Minato-ku, Tokyo, 105-6415
Tokyo Business Tower 15F, CIC Tokyo
Tel: 03-6807-3949
Email: [email protected]
Website: www.smo-inc.com