NFL Star Saquon Barkley Joins Ramp as Investor and Super Bowl Ad Star
In a groundbreaking partnership, Saquon Barkley, the electrifying running back for the Philadelphia Eagles, has joined Ramp, a dynamic financial operations platform, both as an investor and as the leading figure in their very first Super Bowl advertisement. This collaboration marks a significant milestone, not only for Ramp but also for Barkley, who is navigating the realms of sports and business with remarkable zeal.
As one of the fastest runners in NFL history, Barkley embodies a strong and relentless mentality, and he applies this mindset to his business ventures as well. He expressed the drive that fuels his pursuits, stating, "I’ve always believed a winning mindset applies to every part of life. If you want to dominate, you don't switch off when the clock hits zero. I demand that same intensity in my business ventures."
Barkley, whose interest in business and technology was catalyzed by the influential book 'Zero to One', has been drawn to high-growth startups that revolutionize their industries. When he heard excellent feedback about Ramp from mutual connections within the investor community, he knew he wanted to engage with the company on a deeper level than a conventional endorsement.
Reflecting on his decision to invest, Barkley articulated a genuine commitment to excellence: "True partnership requires skin in the game. That’s why I invested in Ramp. I saw firsthand how they empower American businesses to save costs while achieving enhanced performance. That’s the kind of impact I want to be part of."
Ramp’s CEO Eric Glyman echoed Barkley’s sentiments on leadership and success, stating, "Seeing Saquon put his team’s playoff run ahead of an individual all-time rushing record was a masterclass in leadership. Ramp lives by the same playbook. We prioritize our customers’ long-term success even if that sometimes costs us short-term profits. This dedication to sustainable value creation makes Saquon a perfect fit for us. We’re both in it for the long game."
The Super Bowl ad will hold a double significance for Barkley as it will not only mark his debut in the grand arena of the Super Bowl but will also coincide with his 28th birthday. In less than a week from conceptualization to execution, Ramp and Barkley worked tirelessly to create this high-spirited advertisement, demonstrating their shared commitment to speed and efficiency.
In the advertisement, viewers will find Barkley humorously overwhelmed by a pile of expense reports, ironically disconnecting him from his true passion of playing football. The ad captures a playful yet serious message: talented individuals like Barkley should not be bogged down by administrative busywork; instead, they should concentrate on what they excel at. Ramp aims to alleviate such burdens from teams, thereby allowing them to thrive in their respective fields.
Diego Zaks, Vice President of Design at Ramp, stated, "One week is a crazy timeline to attempt a Super Bowl ad from start to finish. Fortunately, we have an amazing creative team and a culture that promotes quick decision-making, along with Saquon, the fastest running back, which gave us the confidence to execute this on time.”
This ambitious ad was shot in Philadelphia and directed by Mohammad Gorjestani. It serves as a testament to the innovative spirit of both Ramp and Barkley, bridging the worlds of professional sports and modern business.
Founded in 2019, Ramp is an all-encompassing financial operations platform designed to save organizations invaluable time and resources. It integrates corporate cards, payment systems, vendor management, procurement, travel booking, and fully automated bookkeeping while harnessing intelligent features that maximize every investment. With an impressive customer base exceeding 30,000—ranging from small family farms to cutting-edge space startups—Ramp has already facilitated over $2 billion in savings for its clients. To learn more about the tools they provide to fuel businesses efficiently, visit their website at www.ramp.com.
As one of the fastest runners in NFL history, Barkley embodies a strong and relentless mentality, and he applies this mindset to his business ventures as well. He expressed the drive that fuels his pursuits, stating, "I’ve always believed a winning mindset applies to every part of life. If you want to dominate, you don't switch off when the clock hits zero. I demand that same intensity in my business ventures."
A New Business Journey
Barkley, whose interest in business and technology was catalyzed by the influential book 'Zero to One', has been drawn to high-growth startups that revolutionize their industries. When he heard excellent feedback about Ramp from mutual connections within the investor community, he knew he wanted to engage with the company on a deeper level than a conventional endorsement.
Reflecting on his decision to invest, Barkley articulated a genuine commitment to excellence: "True partnership requires skin in the game. That’s why I invested in Ramp. I saw firsthand how they empower American businesses to save costs while achieving enhanced performance. That’s the kind of impact I want to be part of."
Ramp's Client-Centric Philosophy
Ramp’s CEO Eric Glyman echoed Barkley’s sentiments on leadership and success, stating, "Seeing Saquon put his team’s playoff run ahead of an individual all-time rushing record was a masterclass in leadership. Ramp lives by the same playbook. We prioritize our customers’ long-term success even if that sometimes costs us short-term profits. This dedication to sustainable value creation makes Saquon a perfect fit for us. We’re both in it for the long game."
A Unique Super Bowl Ad
The Super Bowl ad will hold a double significance for Barkley as it will not only mark his debut in the grand arena of the Super Bowl but will also coincide with his 28th birthday. In less than a week from conceptualization to execution, Ramp and Barkley worked tirelessly to create this high-spirited advertisement, demonstrating their shared commitment to speed and efficiency.
In the advertisement, viewers will find Barkley humorously overwhelmed by a pile of expense reports, ironically disconnecting him from his true passion of playing football. The ad captures a playful yet serious message: talented individuals like Barkley should not be bogged down by administrative busywork; instead, they should concentrate on what they excel at. Ramp aims to alleviate such burdens from teams, thereby allowing them to thrive in their respective fields.
Diego Zaks, Vice President of Design at Ramp, stated, "One week is a crazy timeline to attempt a Super Bowl ad from start to finish. Fortunately, we have an amazing creative team and a culture that promotes quick decision-making, along with Saquon, the fastest running back, which gave us the confidence to execute this on time.”
This ambitious ad was shot in Philadelphia and directed by Mohammad Gorjestani. It serves as a testament to the innovative spirit of both Ramp and Barkley, bridging the worlds of professional sports and modern business.
About Ramp
Founded in 2019, Ramp is an all-encompassing financial operations platform designed to save organizations invaluable time and resources. It integrates corporate cards, payment systems, vendor management, procurement, travel booking, and fully automated bookkeeping while harnessing intelligent features that maximize every investment. With an impressive customer base exceeding 30,000—ranging from small family farms to cutting-edge space startups—Ramp has already facilitated over $2 billion in savings for its clients. To learn more about the tools they provide to fuel businesses efficiently, visit their website at www.ramp.com.
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