Polystar Transitions to New Brand Identity Under Elisa Industriq Initiative

In a strategic move to strengthen its market position, Polystar has officially announced its rebranding, aligning with the global brand renewal of Elisa Industriq. This rebranding signifies an important evolution with the objective of enhancing operational intelligence solutions across various sectors, including telecommunications, manufacturing, and energy.

Elisa Industriq, which encompasses a coalition of innovative businesses including camLine, sedApta, CalcuQuote, TenForce, and Gridle, promotes a unified vision of operational excellence and intelligence. With this alignment, Polystar aims to reinforce its presence in these industries, signaling a commitment to innovation and sustainable growth. The new brand will provide a shared market identity that reflects the group's ambition to expand its influence in the global landscape.

A Commitment to AI-Driven Innovation

According to Steve Preston, CEO of Polystar, the name change is not just superficial; it signifies a deeper commitment to lead in the realm of autonomous networks. This transition embodies Polystar’s strategic position within Elisa Industriq, which aims to leverage shared AI prowess to deliver scalable, innovative solutions for telecommunications service providers worldwide.

Polystar’s industry expertise places it in a favorable position, with over 100 communications service providers already utilizing its technology to optimize performance and improve customer interaction. The commitment to AI-driven efficiency is central to Polystar’s mission, with a focus on transforming complex network data into actionable intelligence. This real-time operational insight not only enhances business results but also streamlines operations by minimizing manual workloads.

What Remains Consistent Post-Rebranding

While the visual identity is set to change, Polystar assures its clients that its dedication to delivering exceptional service remains unaltered. Customers will continue to receive the same trusted solutions, teams, and support. Moreover, all existing contact details, contracts, and service structures will remain unchanged throughout this transition.

The rebranding is set to take effect on October 21, 2025, with Polystar’s updated online presence expected to fully migrate by the end of the year. This strategic branding initiative exemplifies Polystar’s commitment to serving its customers and enhancing its innovative service offerings.

About Polystar

Polystar has earned its place as a pioneer in providing smart, data-centric assurance and automation solutions for telecommunications operators. By translating intricate network data into operational intelligence, it empowers communications service providers to enhance customer satisfaction and obtain peak operational efficiency. With an operational footprint encompassing 55 countries and partnerships with over 100 service providers, Polystar is positioned to help operators optimize their multi-vendor environments—both cloud-native and on-premises.

Headquartered in Stockholm, Sweden, Polystar leverages its affiliation with Elisa Industriq, a global frontrunner in operational intelligence and AI-enhanced software solutions, to foster industry-leading innovations. The company holds ISO 9001:2015 and ISO 27001:2013 certifications, affirming its unyielding commitment to quality management and information security.

For further details about Polystar's rebranding and innovative solutions, please visit elisaindustriq.com/polystar.

About Elisa Industriq

Elisa Industriq is at the forefront of creating software solutions designed for operational intelligence by combining industrial knowledge with cutting-edge AI technology. With a portfolio that includes brands like camLine, sedApta, and of course, Polystar, Elisa Industriq serves over 2,000 clients globally in various sectors. The overarching goal is to deliver tangible value through cost reduction, quality improvement, and growth facilitation, crafting a sustainable future through digital innovation.

By integrating their solutions with client systems, they enhance operations across manufacturing, supply chain management, and other critical industrial functions. Elisa Industriq is part of Elisa, a trailblazer in telecommunications and digital services, employing nearly 1,600 experts across Europe, Asia, and North America.