As the holiday season approaches, Yayoi-ken, a popular dining restaurant chain in Japan, is gearing up for an exciting Black Friday campaign set to take place on its official social media channels. With a presence of 361 stores nationwide as of October 2025, Yayoi-ken is known for its delicious and diverse menu that attracts customers looking for a satisfying dining experience.
Campaign Overview
The campaign will run simultaneously on Yayoi-ken's official X and Instagram accounts, presenting participants with wonderful opportunities to win attractive prizes.
On X
Participants can enter the contest by completing the following steps:
1. Follow the official Yayoi-ken account (@yayoiken_com).
2. Repost the campaign post shared by Yayoi-ken on their account.
Prize:
5 lucky winners will each receive a gift point worth 10,000 yen that can be used through the innovative Erabeer Pay® system.
Campaign Period:
November 17, 2025, at 10:00 AM to November 28, 2025, at 11:59 PM.
It is important to note that the winners will receive a direct message from the Yayoi-ken's official X account after December 1, 2025. Participants must ensure they follow the official account and complete the reposting step to validate their entry; otherwise, their submissions will be disqualified.
Erabeer Pay® is a digital gift system provided by Gifty Co., allowing winners to exchange their gift points for products from various smartphone payment services. This user-friendly initiative does not require registration or app downloads, providing flexibility in selecting and redeeming points across multiple platforms.
On Instagram
For Instagram users, the entry process is just as simple:
1. Follow the official Yayoi-ken account (@yayoiken.official).
2. Like the campaign post on their account.
Prize:
1 lucky winner will receive the YAMANmyse Scalp Lift Plus, a brush-type beauty device that offers both scalp care and facial treatment.
Campaign Period:
Same as the X campaign, from November 17, 2025, to November 28, 2025.
After the competition closes, the selected winner will also receive a direct message from Yayoi-ken's official Instagram account on December 1, 2025. It is crucial for participants to follow the official Instagram account and like the relevant post to ensure their eligibility.
Prize Details
The YAMANmyse Scalp Lift Plus featured in this campaign is designed for those who want to indulge in beauty treatments at home, combining innovative technology with effective results for personal care.
Customer Inquiries
Should you have any questions regarding the campaign, please contact the Yayoi-ken Customer Center through their official website
here. Customer service is available from 10:00 AM to 5:30 PM.
Get the Most Out of the Yayoi-ken App!
To enhance your dining experience, consider downloading the Yayoi-ken official app. The app not only provides information on new products and promotions but also allows for menu browsing and store location searches. Additionally, users can directly place orders via delivery services like UberEats and Demaekan within the app. Through mini-games, users can earn stamps to redeem valuable coupons for their next visit, making dining at Yayoi-ken even more enjoyable without breaking the bank.
For more details on the app and its features, check
here. You can download the app directly from the links provided on the website.
Join Yayoi-ken this Black Friday for a chance to win exciting prizes while enjoying their delicious meals. Don’t miss out on this golden opportunity!