Khloé Kardashian Expands Her Fragrance Empire into Sephora Stores

Khloé Kardashian to Launch Fragrance Line in Sephora

Khloé Kardashian, the global icon and entrepreneur, is set to make a splash in the fragrance industry by officially introducing her celebrated fragrance portfolio into Sephora on September 14, 2026. In collaboration with Luxe Brands, this significant retail expansion will feature her luxurious fragrance collection—including XO Khloé, Almost Always, and the newly released XO BLUE—available to customers across the United States and Canada.

This launch marks a pivotal milestone for the Kardashian brand, further cementing her position as a dominating force in the beauty industry. The fragrances will be showcased in 1,300 classic Sephora locations in the U.S., as well as at Sephora in Kohl's stores nationwide, ensuring a wide reach among beauty consumers. Additionally, Sephora will act as the exclusive retailer for Khloé Kardashian's fragrances in the Canadian market.

The North American debut with Sephora serves as a strategic launchpad for rapid international expansion, creating a roadmap to introduce her fragrance offerings into some of the world’s most vibrant beauty markets, including Mexico, Brazil, India, and key regions across Asia. By harnessing Sephora’s extensive retail network and prominent media presence, both Luxe Brands and Khloé Kardashian are poised to capitalize on the rising global demand for luxury fragrances.

"Sephora is an iconic destination for beauty discovery, and I am incredibly excited to bring my fragrance collection to their community," says Khloé Kardashian. She adds, "Creating these fragrances has been a deeply personal journey for me. I wanted to build a portfolio that offers an engaging and unforgettable experience, and Sephora is the perfect partner to help me tell this story."

The expansion will be supported by a comprehensive 360-degree media campaign across key consumer touchpoints—including social media ads, digital media, outdoor advertising, and strategic media partnerships. According to Noreen Dodge, the Chief Marketing Officer at Luxe Brands, the campaign will also leverage highly effective entertainment elements, including video ads featured on the new season of The Kardashians on Hulu, ensuring that customers receive a clear message that Khloé’s fragrances are now available in Sephora stores. This extensive marketing effort aims to significantly boost brand awareness and promote product discovery, driving consumer interest.

The fragrance collection will be available both on Sephora.com and in physical stores starting September 14, 2026.

About Khloé Kardashian

Khloé Kardashian is a prominent entrepreneur, executive producer, and one of the most recognized figures in digital media. She serves as an executive producer for her family's hit show on Hulu, The Kardashians, along with her upcoming series focusing on her inner circle—The Girls. Her podcast, Khloé in Wonder Land, offers candid and unfiltered conversations to a global audience. Recently, Khloé has expanded her business empire into lifestyle and food sectors with the launch of her healthy, high-protein snack brand, Khloud Foods. This initiative reflects her ongoing commitment to a healthy lifestyle and addresses a gap in the market for healthy, family-friendly snack options. Alongside her business ventures, Khloé debuted her first standalone fragrance, XO KHLOÉ, followed by the initial fragrances Almost Always and her latest scent, XO BLUE, all of which quickly became celebrated milestones in her career.

About Luxe Brands, Inc.

Luxe Brands, Inc. is a renowned global cosmetics company focused on developing world-class beauty brands that inspire consumers worldwide. Based in Florida with a creative hub in New York, Luxe Brands has received numerous accolades for its innovative approach to design, marketing, and brand building with a strong emphasis on digital technologies. The Luxe portfolio features notable names such as Ariana Grande, Khloé Kardashian, Nicki Minaj, Eau de Juice by Cosmopolitan, and a licensing partnership with General Motors for the Hummer brand.

About Sephora

Sephora is a leading global prestige beauty retailer, renowned for creating engaging retail experiences and inspiring boldness within its community. The brand operates over 2,700 stores in 35 countries worldwide, continually striving to deliver accessible beauty to diverse consumers.