#Japan #Chiyoda #CMC Research #Sensory Evaluation #Masahiko Atobe

Upcoming Webinar on Sensory Evaluation Fundamentals

On July 30, 2025, CMC Research will host an engaging live webinar titled "Fundamentals of Sensory Evaluation for Food Products: Key Procedures and Techniques." The session will take place via Zoom starting at 10:30 AM and will include a chance to participate in a Q&A segment.

About the Webinar

The webinar focuses on the critical aspects of sensory evaluation, which plays a vital role in the food industry. Many believe that sensory evaluation is an easy area; however, to produce reliable data, considerable study and knowledge of historical evaluation cases are necessary. Masahiko Atobe, a distinguished consultant in agricultural and comprehensive technology management, will lead the session.

What You'll Learn:

Participants can expect to deepen their understanding of:

• - The basics of sensory evaluation, particularly in food.
• - Processing methods for sensory evaluation, focusing on analytical sensory evaluations.
• - Case studies from the food sector showcasing sensory evaluation applications.
• - Applications in product development and quality control within the food industry.

Who Should Attend?

This seminar is ideally suited for researchers, technicians, quality control personnel, product development staff, and those interested in sensory evaluation, whether they are just starting or looking to expand their knowledge in this domain. While the target audience primarily includes food industry professionals, individuals from other sectors who are keen to learn about sensory evaluation in food can also participate.

Event Details

• - Date & Time: July 30, 2025, from 10:30 AM to 4:30 PM JST
• - Registration Fees:

- General: ¥55,000 (tax included)
- CMC Mailing List Members: ¥49,500 (tax included)
- Academic Pricing: ¥26,400 (tax included)

• - Instructors: Masahiko Atobe from Atobe Technical Office, a veteran in agricultural sector consultancy.

Agenda Highlights:

1. Basics of Sensory Evaluation
- Understanding sensory evaluation types (analytical vs. affective methods).
- Key factors in analytical sensory evaluation.

2. Streamlining Analysis Methods
- Steps to executing sensory evaluations effectively.
- Establishing clear objectives for evaluations.

3. Panel Selection and Training
- Criteria for selecting sensory panels.
- Training protocols to nurture panel expertise.

4. Practical Implementation Rules
- Guidelines for conducting evaluative tests.
- Environmental conditions necessary for sensory evaluations.

5. Data Interpretation
- Statistical techniques for sensory data analysis.

This is just a glimpse into what participants will explore during the webinar. The event promises to be highly interactive and informative, with a focus on practical application and shared learning experiences.

How to Register

To secure your spot, please register through the CMC Research seminar page linked here. Following your registration, a URL for participating in the live session will be sent via email.

Note: Recording and photography during the session will not be permitted.

For those unable to attend live, the webinar will feature a catch-up option, allowing registered participants to access recorded content for a limited time after the event, providing flexibility and continued learning opportunities.

Don't miss this chance to enhance your knowledge and skills in sensory evaluation! We're looking forward to your participation.