#Japan #Tokyo #Cure #CHARM MAKE BODY #Creator Festival

Experience Beauty Trends at the Creator Festival Hugkumi

On May 29-30, 2026, Tokyo will host the highly anticipated 3rd Creator Festival Hugkumi, a unique beauty festival connecting businesses, creators, and attendees. This event, organized by Cocoluce LLC, aims to provide an immersive experience where visitors can not only see and try various beauty products but also engage in meaningful interactions with brands and influencers.

A Showcase of Innovative Brands

This year’s festival promises an exciting lineup featuring 32 popular beauty brands focusing on skincare, femcare, and inner beauty. With an expected attendance of around 2,000 general visitors and 500 influencers, attendees will have the opportunity to explore an array of booths showcasing the latest beauty trends.

Among the exhibitors, Cure, a skincare brand prioritizing gentle care for the skin, will present its flagship product, the Natural Aqua Gel. With over 5.15 million units sold globally, this product is highly favored among celebrities and models, boosting its popularity on social media platforms. At the Cure booth, visitors can look forward to:

• - A 500 yen coupon upon registration as a LINE friend.
• - A chance to receive one product of their choice by following their official Instagram account!

Introducing CHARM MAKE BODY's Cloud Pants

CHARM MAKE BODY, a brand committed to addressing women's needs, will showcase its new product, the Cloud Pants, a moisture-absorbing sanitary short. Released in April, attendees can experience the unique texture and functionality of these innovative shorts at their booth. Additionally, interesting campaigns will be held:

• - On the 29th, influencers will enjoy a special social media posting campaign.
• - On the 30th, the general public can participate in their exclusive offerings.

Insights from Influencer and Expert Kojimiku

The event will also feature a special talk show with Kojimiku, known as the underwear expert and brand director for CHARM MAKE BODY. As an influencer herself, she will discuss product development, the nuances of effective brand communication, and strategies for creating viral content on social media that has garnered her a follower base of over 40,000. Her session will provide valuable insights into the art of brand storytelling and audience engagement.

Building Brand Awareness Through Experience

Both Cure and CHARM MAKE BODY utilize social media and video platforms for promotional activities to enhance brand recognition. The feedback and experiences shared by attendees who physically interact with the products create authentic word-of-mouth marketing opportunities, establishing new touchpoints for the brands. This festival serves as an excellent chance for visitors to experience and genuinely connect with the products.

Join us in Tokyo and take part in a weekend dedicated to beauty, self-care, and community connections! Don't miss out on this fantastic opportunity to immerse yourself in the latest trends from Cure and CHARM MAKE BODY.

Event Details

• - Date and Time: May 29 (Friday) 10:30 AM - 6:30 PM (Influencer and Media Only)

May 30 (Saturday) 10:30 AM - 6:30 PM (General Admission - Ticketed event; Entrance Fee: 1,000 yen)

• - Location: WITH HARAJUKU HALL, 1-14-30 Jingumae, Shibuya-ku, Tokyo

More Information on Participating Brands

• - Cure Brand: Cure Official Site
• - CHARM MAKE BODY Brand: CHARM MAKE BODY
• - Company Overview for Fours Season Holdings: Fours Season Holdings

For any inquiries regarding the event, please contact the public relations division of Fours Season Holdings at [email protected] or call us at 092-720-5460.