#USA #Tulsa #Customer Experience #Fellers #John McCahan

Fellers Strengthens Leadership Team for Enhanced Customer Experience

Fellers, a nationally recognized distributor specializing in sign and graphics materials, vinyl wrap films, paint protection films, and window tint products, recently announced significant changes to its executive leadership team. This strategic move aims to elevate customer service and operational efficiency, reaffirming Fellers' commitment to providing a world-class experience for its clientele.

Three prominent leaders have been recruited to join the Fellers leadership team, reinforcing the company’s focus on enhancing customer interaction from initial contact through end-user engagement. John McCahan has been appointed as Chief Customer Experience Officer, John Peck as Vice President of Sales, and Monica Sarmiento as Director of Human Resources. Each of these leaders brings extensive experience and expertise in their respective fields, ready to strengthen Fellers’ market position.

Introducing John McCahan as Chief Customer Experience Officer

John McCahan steps into the role of Chief Customer Experience Officer with an impressive background in driving transformation in customer-centric operations across various industries including automotive, banking, and retail. McCahan’s experience encompasses senior leadership positions at renowned organizations like Avon and Fifth Third Bank, where he previously led initiatives to enhance customer experiences using advanced technology.

At Fellers, McCahan is set to lead the ongoing evolution of the company's service strategy. He will utilize data-driven insights and innovative technologies to enrich every customer interaction. His goal is to ensure that Fellers becomes synonymous with exceptional customer experiences throughout the distribution chain.

Leadership in Sales with John Peck

Joining the team as Vice President of Sales, John Peck brings more than 28 years of rich experience in sales, marketing, and operational leadership. His past roles have included various leadership positions in manufacturing and industrial distribution. Before joining Fellers, he played a crucial role in advancing growth strategies at AFC Industries.

In his new role at Fellers, Peck will be responsible for leading the sales department, overseeing both inside and outside sales teams. His collaborative approach will also involve working closely with Operations, Supply Chain, and Logistics to drive customer satisfaction and overall growth in revenue.

Elevating HR with Monica Sarmiento

Monica Sarmiento joins Fellers as the Director of Human Resources, bringing over a decade of progressive HR leadership experience across multiple industries including manufacturing and distribution. Having held prominent HR roles with well-known companies such as McCormick & Company, Sarmiento is well-equipped to guide the company's people strategy.

At Fellers, her focus will be on talent acquisition, employee engagement, and fostering a high-performance culture to drive the organization’s continuous growth. With degrees in Chemical Engineering and Quality Management, along with Harvard studies in financial accounting, Sarmiento is set to implement strategic HR initiatives that align with Fellers’ broader organizational goals.

Commitment to Excellence

The appointment of McCahan, Peck, and Sarmiento demonstrates Fellers' ongoing investment in its leadership and operational capabilities. The company is committed to enhancing its online tools, technology, and product offerings to provide installers and sign shops with the resources they need to thrive.

Steve Cavin, the CEO of Fellers, expressed confidence in the new team members, stating, “Building a world-class distribution enterprise starts with having the right people. Together, they strengthen every facet of our service, ensuring that we not only meet but exceed our customer expectations.”

With this robust leadership team in place, Fellers is strategically positioned to enhance its service offerings and operational efficiency, empowering its clients to grow their businesses in an increasingly competitive market. As Fellers navigates its ambitious goals, the focus remains on establishing itself as the most trusted and highest-performing distribution partner in the industry.

About Fellers

Fellers is known nationwide for its extensive range of sign and graphics materials, and partnerships with leading manufacturers such as 3M and Avery Dennison. With proprietary brands and innovative software solutions, Fellers continues to develop tools that aid installers and sign shops in streamlining their operations and enhancing output quality.