GoSpotCheck by FORM Revolutionizes Retail Execution with AR Integration

In a groundbreaking partnership with Google, FORM is enhancing its innovative mobile application, GoSpotCheck, by introducing augmented reality (AR) functionalities designed specifically for retail execution teams. This new feature promises to transform how teams analyze shelf conditions, providing real-time insights that can lead to improved sales performance and operational efficiency.

The integration of AR technology allows retail teams to utilize Google devices to capture precise shelf data simply by pointing their mobile camera at the products on display. Gone are the days of manually counting stock or sifting through planograms—now, with just a click, teams can report, analyze, and react to the data they collect, all with lightning speed.

GoSpotCheck’s advanced image recognition capabilities collect vital in-store data, enabling users to assess various metrics such as share of shelf, pricing accuracy, out-of-stock statuses, and planogram compliance directly from photos. Utilizing the ARCore and Google Cloud’s Vertex AI platform, the app generates a real-time digital representation of the shelf on the device itself, thereby negating the need for cloud processing or tagging.

This transition towards AR-enabled functionalities is a game changer for retail teams. Alexander Zagvazdin, FORM's Chief Product Officer, likened the new feature to a “magic wand” for field teams, enabling them to swiftly visualize on-shelf products, validate them against expected outcomes, and identify discrepancies without the painstaking processes of previous methodologies.

Showcase at NRF 2025

The AR capabilities of GoSpotCheck are set to make a significant impact at the National Retail Federation (NRF) 2025 Conference & Expo scheduled from January 12-14 in New York City. Attendees can experience the revolutionary features at the Google Cloud booth, number 5507, in the Connected Store section.

Paul Tepfenhart, Global Director of Retail Industry Strategy & Solutions at Google Cloud, emphasized that by integrating FORM’s solutions with Google’s AI technologies, both companies are unlocking substantial new value for their shared clientele. This collaborative effort continues to highlight how businesses can leverage cutting-edge technology to drive real results in retail operations across the board.

GoSpotCheck, renowned for its role in enhancing visibility into daily retail operations, claims a robust clientele that includes several Fortune 500 companies within North America. Its intuitive workflows, bolstered by advanced image recognition technology, equip industry leaders with timely insights into their merchandising activities.

Following an extraordinary growth year in 2024, the partnership with Google indicates a promising trajectory for GoSpotCheck as it heads into 2025. Ali Moosani, FORM's CEO, expressed excitement about merging GoSpotCheck’s capabilities with Google’s expansive technological landscape, hinting at transformative solutions for customers in the future.

About FORM

FORM is at the forefront of empowering mobile workers globally, revolutionizing execution at the frontline with user-friendly technology that enhances workflow and decision-making processes. By guiding daily tasks and providing leaders with actionable insights, FORM fosters collaboration among field teams, ensuring they remain connected and effective in achieving success.

With accolades from prominent review platforms such as G2, Capterra, and Forrester, FORM’s award-winning GoSpotCheck application stands as a testament to the company’s commitment to elevating operational efficacy for clients across industries. For more information, visit www.FORM.com or follow FORM on LinkedIn.