Meizu Accelerates Global Ambitions with New Smartphone and Wearable Launch

On May 20, 2025, Meizu held an online launch event showcasing their latest offerings, reaffirming their international aspirations. This follows a high-profile presentation at MWC 2025 and a strategic collaboration with Geely, cementing their commitment to innovation in the global tech landscape.

During the event, five new smartphones were unveiled: the MEIZU Mblu 22, MEIZU Mblu 22 Pro, MEIZU Note 22, MEIZU Note 22 5G, and MEIZU Note 22 Pro 5G. Alongside smartphones, Meizu introduced two wearables—the StarV View AR glasses and the health-focused StarV Ring2. This lineup marks a bold re-entry for Meizu into the worldwide market, propelled by their all-in-AI strategy and dedication to creating interconnected ecosystems.

Innovating Mobile Technology With New Smartphone Range

The newly launched smartphones cater to a wide range of users, particularly price-conscious consumers seeking high performance without breaking the bank. The MEIZU Mblu 22 features a 6.79-inch HD+ display with a 90Hz refresh rate. It’s powered by an octa-core processor and boasts a 5,000 mAh battery, designed for all-day use. The camera system with an F1.8 aperture captures stunning landscapes and portraits in vibrant detail. Retail prices for this model are expected to range from $79 to $89.

The MEIZU Mblu 22 Pro, which targets tech-savvy users, enhances performance with a MediaTek Helio G81 processor and features a 6.79-inch FHD+ 120Hz display. Its camera setup includes a 50MP Ultra HD main camera alongside a 2MP macro lens. The robust titanium shield construction has undergone rigorous testing for durability. This model will retail between $99 and $129.

The MEIZU Note 22 aims at tech enthusiasts, outfitted with a stunning triple-camera setup consisting of a 108MP main camera, an 8MP ultra-wide camera, and a 2MP portrait camera. The 6.78-inch FHD+ 120Hz AMOLED display ensures a fluid interactive experience, while the 5,000 mAh battery supports 40W fast charging. The pricing for this model will fall between $179 and $299.

Similarly, the MEIZU Note 22 5G is equipped with up to 24GB of RAM to ensure smooth performance even under demanding tasks, supporting 5G connectivity along with a sophisticated 50MP triple-camera system powered by AI scene optimization. Priced between $169 and $229, it also features a unique design inspired by traditional Chinese architecture.

Finally, the MEIZU Note 22 Pro 5G sets a high standard with its Snapdragon 7s Gen 3 processor and incorporates Meizu's proprietary Flyme AIOS, which learns user habits to enhance battery life and app performance. With a larger 6200 mAh battery and 80W fast charging, this model carries a price tag of $299 to $369.

Wearables to Enhance Connectivity

Meizu is not just limited to smartphones; they are venturing into the realm of wearable technology as well. The StarV View AR glasses merge style with state-of-the-art augmented reality capabilities. Featuring a 188-inch display with a 120Hz refresh rate and remarkable resolution, this lightweight device is compact enough for portability. Notably, it can adjust from 0 to 600 diopters, making it an excellent choice for users with myopia.

Meanwhile, the StarV Ring2 redefines health technology in wearables. It tracks sleep data, heart rate, and exercise duration, helping users manage their well-being more effectively. Its IP68 waterproof rating allows wearers to use it in various environments, even while swimming. The integration of Flyme OS allows the user to control other devices, including smartphones and AR glasses, via this intuitive ring.

Strategic Global Rollout

Initially, these products will be launched in Russia, Spain, Malaysia, and Vietnam, before expanding to over 30 countries, including regions in Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe. With this extensive introduction, Meizu is positioning itself at a new level in the international market by leveraging their ecosystem of “Smartphones + XR + Smart Cars” to facilitate seamless cross-device experiences.

Cheng Li, Meizu's CMO for Global Business, highlighted the brand's pathway: “Our all-in-AI strategy encompasses hardware, software, and services to support a seamless intelligent lifestyle. We are committed to developing innovative products that are cost-effective and personalized to fit the habits of consumers across various countries.”

As a brand under the DreamSmart Group, Meizu is renowned for its AI eco-products across three core areas: smartphones, XR technology, and smart cars. The locale-based innovative approach not only showcases product variety but also emphasizes Meizu's vision for an AI-driven future. By merging top-notch hardware with adaptive intelligence, Meizu is paving the way as a leader in a tech era focused on proactively meeting human needs. This successful integration of smartphones, AR glasses, and health wearables reshapes the landscape for innovation and connectivity on a global scale.