Wacoal Unveils Groundbreaking EverFlexing™ Bra Flexible Across Six Sizes for Women
Wacoal's Innovative EverFlexing™ Underwire Bra
In a bold step towards revolutionizing women's intimate apparel, Wacoal America has officially introduced the EverFlexing™ Underwire Bra. This ground-breaking lingerie piece is the industry’s first-ever design that flexibly accommodates six traditional bra sizes, ensuring that women can enjoy tailored comfort and support throughout every significant life phase.
Why the EverFlexing™ Bra?
In today's world, a woman's body is subject to numerous changes due to various factors—including hormonal fluctuations, pregnancy, menopause, and weight changes due to medications. Recognizing these realities, Wacoal has engineered the EverFlexing™ bra to adapt seamlessly to its wearer's evolving needs. Unlike traditional bras that require women to adjust to a fixed size, this innovative design flexes to provide optimal comfort, irrespective of body changes.
Miryha Fantegrossi, Senior Vice President of Merchandising and Design at Wacoal America, noted, "We designed the EverFlexing™ bra to match the dynamic nature of women’s lives. Even a minor weight shift can affect bra size; our bra accommodates that shift without sacrificing fit."
Key Features of the EverFlexing™ Bra
The EverFlexing™ Underwire Bra is packed with exceptional features, making it a top-tier choice for women:
- - Proprietary Flexible Underwire: Offers support across a variety of cup sizes, adapting to changes without compromising structure.
- - Four-Way Stretch Fabric: Ensures adaptive comfort, allowing for recovery and flexibility throughout the day.
- - Five-Row Stretch Hook-and-Eye Closure: Provides customizable adjustability, making it easy to find a perfect fit.
- - Adjustable Dual-Position Straps: Allows for personalized adjustments to suit various preferences.
- - Full Coverage, Two-Ply Seamless Cups: Gives a smooth and flattering silhouette, eliminating any awkward lines.
Wacoal's Commitment to Innovation
The launch of the EverFlexing™ Underwire Bra aligns perfectly with Wacoal's philosophy of constant innovation and performance enhancement in the intimate apparel sector. Mitch Kauffman, President and CEO of Wacoal America, expressed pride in this launch, saying, "As we celebrate our 40th anniversary this year, our commitment to delivering the highest quality and best-fitting bras remains unwavering. The EverFlexing™ bra exemplifies our mission to meet the needs of modern women through innovative design."
Availability
The EverFlexing™ Underwire Bra is available for purchase starting today through Wacoal's official website at www.wacoal-america.com. Additionally, it will be featured in select department and specialty stores nationwide starting August 11th, 2025.
Wacoal America, founded in 1985, has established itself as a leader in the intimate apparel industry. Known for its superior fit, comfort, and quality, the brand continues to cater to the dynamic needs of women around the world. The EverFlexing™ innovation stands as a testament to Wacoal's commitment to excellence in lingerie development, with products readily available through Wacoal retail locations as well as major distributors like Amazon, Nordstrom, and Bloomingdale's.
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Topics Consumer Products & Retail）
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