#Japan #Tokyo #Astoria Odier #Serene Knit #Office Fashion

Stylish Office Attire for Commutes and Outings

Astoria, based in Bunkyo, Tokyo, has gained recognition for its elegant and feminine office fashion through its brand Astoria Odier. Starting from December 9th until December 21st, you can enjoy a special offer on the Serene Knit Ensemble, available for a limited time at a 500 yen discount. This move comes in response to a recent survey conducted on X (formerly Twitter) asking followers, "How many ensemble items do you own?"

The findings revealed that over half of the respondents expressed interest in owning an ensemble, but did not make a purchase. This insight prompted Astoria Odier to provide an accessible opportunity for those yet to own such stylish attire, showcasing the Serene Knit Ensemble from the '300-Day Wearable Knit' series at an attractive price. The goal is to give potential customers an opportunity to experience practicality and beauty in one package.

Survey Insights and Customer Feedback

The survey, active from November 24 to December 1, received 441 responses and featured options that included not owning an ensemble, wanting one, and owning one or more. The results were quite telling:

• - 70 responses (15.9%) indicated they did not own any and had no desire to.
• - 244 responses (55.3%) expressed they did not own one but wished to.
• - 109 respondents (24.7%) owned one or two ensembles.
• - 18 responders (4.1%) owned three or more.

Comments from existing ensemble owners highlighted the convenience of mixing and matching, along with the confidence they felt in how the outfits presented themselves. Many praised the ensemble's versatility and elegance, which makes outfit decisions easier.

On the other hand, those who desired the ensemble noted admiration for its cohesive look and sophistication but have yet to fulfill that desire. Comments such as wanting a more mature design were prevalent. This demand for sophistication aligns well with the aesthetically pleasing design of the Serene Knit Ensemble, making it an ideal introduction for first-time buyers.

Product Details

The Serene Knit Ensemble features a soft, high-quality knit that ensures both comfort and style. This simple yet refined set includes a flexible knit top and coordinating cardigan, both crafted from a silky rayon and durable polyester blend. The minimalist design accentuates a flattering silhouette for women, making it suitable for both office and formal settings.

With an easy-to-wear concept, the ensemble is gaining popularity as a "foolproof choice" for those selecting their first set. Customers appreciate the efficiency it brings to their morning routines, saving time without sacrificing style. As a winter essential, it caters to a diverse audience seeking both elegance and practicality.

Pricing and Availability

• - Price: 6,490 yen ➞ 5,940 yen (tax included) with a 500 yen discount
• - Colors: Brown, Black, Wine
• - Size: M
• - Material: 70% Rayon, 30% Polyester
• - Link: Serene Knit Ensemble

The 300-Day Wearable Knit Concept

Astoria's innovative '300-Day Wearable Knit' range is designed to provide long-lasting comfort, featuring a unique blend that minimizes pilling and enhances stretchability. The fabric is engineered to resist the effects of external temperatures and body heat, ensuring that wearers remain comfortable for extended periods.

A survey regarding common concerns with knitwear revealed that pilling was highlighted by a majority of respondents. In response, Astoria has focused on minimizing fuzziness in the yarn, effectively managing potential pilling issues. Additionally, the easy-care aspects ensure that customers experience reduced maintenance worries.

Related Products

Astoria offers a variety of related items, including:

• - Spongy Nuance Button Cardigan: 4,950 yen, available in multiple colors. Link Here
• - Skipper Polo Knit: 4,290 yen, in various colors. Link Here

To explore the complete range of '300-Day Wearable Knits,' visit the feature page here.

About Astoria Odier

Astoria Odier is dedicated to creating styles that empower women in the workplace, merging elegance with functionality. Founded in 2007, the brand has grown rapidly, launching its online store by 2016 and opening flagship locations in 2021. As the brand approaches its 20th anniversary in 2027, Astoria aims to continue delivering stylish, functional attire that enchants women, whether at work or during leisure.

For further information about products, stores, and news, visit the official Astoria website.