#USA #Westwood #Crocs #HEYDUDE #Sydney Sweeney

HEYDUDE Launches New Global Brand Campaign

This week, HEYDUDE, the casual footwear brand, unveiled its latest global brand campaign titled HEYDUDE Country, inviting people worldwide to immerse themselves in a unique and relatable experience centered on authentic connections. With this initiative, HEYDUDE aims to resonate with the ever-growing Gen Z and millennial audience who seek genuine community engagement and casual comfort.

As Terence Reilly, Chief Brand Officer of Crocs Inc., highlights, "We're not just a brand; we are a community that believes life is better when shared from the heart." This philosophy is the cornerstone of HEYDUDE Country, designed as both a physical and digital space where fans can relax, unwind, and connect with others who share their passion for the HEYDUDE lifestyle. The campaign is a celebration of the spirit embodied by their increasing global fanbase.

The campaign kicks off with an evocative content series featuring HEYDUDE's Global Ambassador, the talented Sydney Sweeney. In a series of beautifully shot segments across picturesque summer settings, Sydney invites individuals who embrace music, authenticity, and a down-to-earth vibe to join the movement as Country Dudes. From sandy beaches to serene countryside escapes, the content captures both the essence of HEYDUDE Country and the carefree spirit of youth.

Reilly notes, "Every day, I come across images of men from various parts of the world rocking HEYDUDE shoes, whether at lively music festivals in Nashville or bustling urban streets in Barcelona. That’s what HEYDUDE Country represents!" Rather than creating something entirely new, the campaign aims to amplify what fans are already doing, fostering connections and celebrating the HEYDUDE spirit.

Dive Into the HEYDUDE Country Vibe

The HEYDUDE Country campaign not only serves to bond their community but also creates a variety of experiential opportunities for fans. Here's what enthusiasts can look forward to:

100 Days of Giveaways

To celebrate the spirit of the Good Dudes, HEYDUDE will host a giveaway of 100 pairs of shoes daily over the next 100 days! Fans are encouraged to nominate a 'Good Dude' to share their inspiring stories.

HEYDUDE Country's Star-Studded Content

The campaign's content will showcase an all-star lineup, led by celebrities like Sydney Sweeney, alongside singer and songwriter Jelly Roll, plus other rising stars from diverse fields like music and sports.

Summer Surprises

From exclusive product drops to real-life events across more than 10 cities, HEYDUDE Country promises plenty of surprises this summer. Expect a variety of interactions:

• - Fan Social Challenge: Participants can share on social media why they consider themselves a memory-filled country dude, tagging HEYDUDE and using #HEYDUDECountry for a chance to win special gifts.
• - CapCut Collaboration: Get creative by snapping pictures in your HEYDUDE gear with Sydney Sweeney (virtually, of course)!
• - Surprise Events: Meet-and-greet opportunities with brand ambassadors, live-streamed concerts, and other exciting interactions await fans.

Exciting New Styles

HEWAYDUDE is also rolling out over ten new footwear designs for men, women, and kids throughout the summer, emphasizing both comfort and style. This includes exciting collaborations like the one with Pabst Blue Ribbon (PBR) to celebrate HEYDUDE Country.

For more updates and to engage with the campaign, head to HEYDUDE.com, follow them on Instagram at @heydude, or check out TikTok at @heydudeshoes. Join the movement and step into the HEYDUDE Country experience!