#Japan #Tokyo #Metro Properties #Echika #Echika fit

Celebrating Two Decades of Echika

Echika, the beloved shopping space managed by Metro Properties, is gearing up for a monumental celebration as it marks its 20th anniversary on December 2, 2025. Located within the Tokyo Metro stations at Omotesando and Ikebukuro, Echika has become a cherished spot for both locals and visitors, embodying the motto 'A little reward for you.' With a mission to enhance the everyday experience of customers, Echika creates an inviting atmosphere that encourages leisurely shopping trips.

Anniversary Campaign Overview

To express heartfelt gratitude to its customers for their continued support over the past 20 years, Echika is launching a special anniversary campaign that will run across all six facilities, including Echika and Echika fit. This exciting initiative will not only feature unique products but will also offer various engaging activities designed to enhance the shopping experience.

Special Anniversary Website

Central to this celebration is the launch of a dedicated anniversary website, which outlines the campaign's various offerings and highlights the history of Echika. Visitors can explore the evolution of Echika and learn about its significant milestones by visiting the official site: Echika Anniversary Site.

LINE Challenge Rally: Unlock Rewards

As part of the festivities, customers can participate in the LINE Challenge Rally from November 21 to December 14, 2025. By scanning QR codes at various facilities, participants can earn digital shopping vouchers worth 200 yen when they collect stamps on the LINE mini-app. In addition, lucky customers have the opportunity to win fabulous prizes through a raffle based on their challenge participation.

Official LINE Account ID: Echika Official LINE (@835jioo)

Exclusive Products and Menus

To commemorate this special anniversary, each shop within the Echika facilities will feature limited-edition products and exclusive menu items. Notably, the Echika-chan character will be front and center, bringing joy to customers with specially designed merchandise. Full details on these enticing offerings will be unveiled later in November.

Highlighting Limited Special Items

Some of the exclusive products include:

• - Special Set: Basque cheesecake with a drink of choice (alcoholic or café menu) from Café de 3 in Omotesando.
• - Echika-chan Biscuit: A delightful treat available at Vi de France Aoyama in Omotesando.
• - Pistachio Butter and White Bean Scone Sandwich: A special item from BAKERS gonna BAKE in Omotesando.
• - Echika-chan Patterned Socks: Available in two designs at Tabio in Ikebukuro.

What is Echika and Echika fit?

Echika is more than just a shopping venue; it represents a lifestyle where customers can enjoy a little luxury in their day-to-day lives. Designed for urban dwellers, Echika comes with the tagline 'A little reward for you,' while Echika fit, a more compact version, aligns with the phrase 'Perfectly suited for you,' catering to people looking for quick, convenient shopping without the need to step outside.

Metro Properties: A Commitment to Excellence

Metro Properties, the managing entity for Echika, has consistently focused on creating innovative urban spaces that enhance the shopping experience. With a pivotal role in designing, developing, and managing retail environments, the company is committed to delivering value and satisfaction to its clientele.

For inquiries, contact Metro Properties at:

• - Address: 6-9-3 Higashi Ueno, Taito-ku, Tokyo, 110-0015
• - Phone: 03-5827-5836
• - Fax: 03-5827-5831 (Weekdays 10:00 AM - 5:00 PM)

Join us in celebrating this remarkable milestone for Echika as we look forward to another exciting 20 years ahead!