Nudge Launches Official Palette Parade Credit Card for Fans

Nudge Launches Official Palette Parade Credit Card

Nudge Inc., headquartered in Chiyoda, Tokyo, has partnered with idol group Palette Parade to unveil the next-generation credit card, “Nudge Card,” which will officially launch the “Palette Parade Official Credit Card” on June 4, 2025.

Palette Parade, consisting of seven members and based in Tokyo, offers fans a unique opportunity to contribute to the group's activities through their spending. A portion of every transaction made with the Palette Parade credit card will support the artists directly, allowing fans to support them effortlessly while going about their daily shopping.

Plus, cardholders are treated to exclusive perks like a digital lottery with 30 different options to win random prizes, along with unique rewards that can only be accessed through this card. The card features an original design meant to uplift the spirit and make fan activities even more enjoyable.

Member Shiho Natsume expresses excitement, stating, “I hope this gives our supporters a closer connection to Palette Parade!” As for future events, a dedicated booth will be set up during the Palette Parade National Tour 2025 'Twilight Magic' concert in Tokyo, where exclusive stickers will be distributed to cardholders.

Benefits of Using the Palette Parade Credit Card

The Palette Parade Official Credit Card is packed with enticing rewards tailored for fans wanting special experiences. Users who spend a total of 3,000 yen or more will qualify for a chance to participate in a lottery to win random photoshoots featuring the members, a unique name-calling video from their favorite member, handwritten message cards, and even a tapestry signed by all members for the first five applicants, ensuring fantastic rewards exclusive to cardholders.

Designed to enhance everyday shopping, the Nudge card provides various features and flexible repayment options, along with limits for budget management. New users can feel secure and confident in their credit card usage while enjoying a seamless cashless experience.

Card Design

The Palette Parade Official Credit Card features vibrant designs utilizing the artists' photos. The base color is white, embellished with each member's individual color, reflecting an exciting parade-like atmosphere. Each swipe of the card brings users positive feelings thanks to the members' bright and appealing expressions. Furthermore, with a unique number-less design, users can enjoy enhanced security, and a collectible version of the same design is also available.

Produced and issued by TOPPAN Edge Inc., the card meets the international “ISO 14068-1” carbon-neutral standards, making it an eco-friendly choice for credit card users. TOPPAN Edge is the first in the world to adhere to this standard during the card manufacturing process (according to BSI Group Japan).

Campaign Information

As part of the official credit card launch, a limited-time special campaign is currently underway!

Limited Edition Stickers Giveaway!

A special booth will appear during the Tokyo concert of the Palette Parade National Tour 2025 on June 15, 2025, at Shinagawa Prince Stella Ball. Both existing cardholders and those who newly apply for the credit card will receive a limited edition sticker, exclusively available at this event!

Event Date: June 15, 2025
Eligible Participants: Current Palette Parade credit card holders or new registrations through the Nudge app selecting the “Palette Parade” club.

Launch Summary

- International Brand: Visa
- Annual Fee/Joining Fee: Free
- Features:

- Number-less
- Touch payment compatibility
- Implementation of an EMV 3-D Secure fraud detection system

- Design Options: Users can choose from the following three series (issuance fee: 3,000 yen including tax):

- Nudge Color Collection (25 types, free first card at registration)
- Palette Parade Original Design (1 type)
- Painting Collection (18 types)

The issuance process is simple: download the Nudge app, apply for membership, select the “Palette Parade” club, choose a card design, and once approved, you can start shopping to earn rewards!

About Palette Parade

Formed in 2021, the seven-member idol group has captivated fans with their individual personalities and hard work. They are currently on their first national tour featuring the new second-generation members with performances spreading across seven cities, kicking off in Okinawa on April 12 and culminating in a concert at Shinagawa's Stella Ball on June 15. The group will also hold their fourth anniversary solo concert at Zepp DiverCity (Tokyo) in September, drawing attention to their rapid rise in popularity.

About Nudge Card

Nudge Card aims to provide a fun and liberating cashless experience. Partnering with popular artists, talents, and sports teams, they offer various exclusive credit cards catering to fans who wish to obtain special benefits and participate in exclusive events while ensuring safe card usage. They have launched over 150 original credit cards in various entertainment fields.

About Nudge Inc.

Founded by entrepreneur Takashi Okita under the mission to innovate the financial experience for individuals, Nudge tackles areas traditional financial institutions have overlooked. While focusing on credit cards for Generation Z, it also collaborates with social organizations and local governments to engage in donation activities during disasters and support forestry restoration. The company uses a full cloud microservices architecture with robust security, enabling adaptability to shifts in financial systems while fostering a culture of respect for individual values in their organization.

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Company Overview

- Established: February 12, 2020
- Founder/CEO: Takashi Okita
- Location: 4th Floor, Otemachi Building, 1-6-1 Otemachi, Chiyoda City, Tokyo
- Capital: Approximately 4.6 billion yen (including funds and reserves)