LawnPRO Partners Expands Services with Acquisition of Green Image Lawn Care

LawnPRO Partners Acquires Green Image Lawn Care



In a significant move to bolster its standing in the residential lawn care market, LawnPRO Partners has recently acquired Green Image Lawn Care. This acquisition, reported on January 9, 2025, represents a pivotal point for LawnPRO as it marks the company's tenth acquisition under its dynamic growth strategy.

LawnPRO, a subsidiary of HCI Equity Partners, specializes in a range of services including residential lawn care treatments, tree and shrub services, and pest control. Green Image, celebrated for its comprehensive lawn care offerings, is based in York and Lancaster, Pennsylvania, and caters to both residential and commercial clients. The company's services include fertilization, soil testing, tree and shrub care, as well as flea, tick, and mosquito control.

Founded in 2016, Green Image is managed by co-founders Luke Zimmerman and Ryan Freed, both alumni of Pennsylvania State University with degrees in Turfgrass Science. Their leadership has contributed to the company's reputation as a trusted provider of lawn care services in the community. Following the acquisition, both Zimmerman and Freed will continue to oversee operations at Green Image, ensuring stability and continuity for their existing clientele.

Bill Viveen, the CEO of LawnPRO Partners, praised the successful culture that Zimmerman and Freed have cultivated at Green Image. He expressed excitement over the addition of the Green Image team, emphasizing their commitment to providing outstanding service and support to lawn care technicians. Viveen stated, "Luke and Ryan have built a successful professional lawn care service rooted in being the best place for lawn care technicians to build their careers. The culture they have created is outstanding! We are proud to welcome the Green Image team to LawnPRO."

The founders of Green Image shared their optimism regarding the partnership, stating, "We bring a scientific approach to custom designing healthy, green lawns using eco-friendly practices and we believe LawnPRO will be an excellent partner to help us expand our services to new customers and markets."

HCI Equity Partners, which has been behind LawnPRO’s growth, plans to invest significantly in improving the workforce, infrastructure, and market accessibility of LawnPRO Partners. The firm has expressed interest in attracting lawn care treatment companies that are looking to join the expanding platform.

As LawnPRO continues to grow its presence within Pennsylvania and other markets, the acquisition of Green Image Lawn Care aligns perfectly with its strategic expansion goals. This deal not only reinforces LawnPRO's commitment to service excellence but also enhances its ability to provide top-tier lawn care solutions to a broader audience.

For more information on LawnPRO Partners and its service offerings, potential partners are encouraged to reach out to Nate Novak via email. The legal advises in this acquisition were provided by Quarles & Brady.

About HCI Equity Partners


HCI Equity Partners is a private equity firm specializing in lower market investments. The firm strategically partners with family and founder-owned distribution, manufacturing, and service companies, establishing a robust portfolio that fosters growth and innovation.

About LawnPRO Partners


LawnPRO Partners is focused on delivering high-quality lawn care treatment alongside pest control and shrub care to its residential customers. Backed by HCI Equity Partners, LawnPRO is committed to evolving and expanding its services across various markets.

Topics Consumer Products & Retail)

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