#Japan #Tokyo #Mio Imada #Fasio #Junki Tozuka

FASIO Introduces New Products with a Fresh Concept

KOSÉ Corporation, headquartered in Chuo-ku, Tokyo, is all set to launch new makeup products from its FASIO brand on October 16, 2023. The new concept of 'Beauty as a Strong Asset' is designed to encapsulate the essence of modern makeup. Ahead of the launch, FASIO brand muse Mio Imada is set to reveal her latest visuals on October 3, accompanied by a special movie featuring Junki Tozuka as a new brand ambassador.

The new product lineup includes the "BB Tint UV Cover" and the "Moisturizing Cream Primer." The BB product promises high coverage and durability, offering an exquisite finish without shine or fading. The cream primer boasts a remarkable 97% serum content, promising to nourish and refine the skin's texture.

In the key visual for the campaign, Imada's radiant expression effectively demonstrates the brand’s promises of reliable coverage while embodying the new message of 'Beauty as a Strong Asset.' The campaign focuses on the synergy between Imada's luminous beauty and the products' transformative capabilities.

Introducing the Special Movie

The special movie showcases Imada arriving at the studio where Tozuka, who plays a CM director, eagerly awaits her. In the segment titled 'BB Tint UV Cover CM Director TOZUKA, Mio Imada's Passionate Guidance,' Tozuka humorously demonstrates the product by applying it to his own skin, highlighting its ease of use and impressive coverage. As he theatrically splashes water to illustrate durability, Imada quickly shifts into actress mode, showing off her superb expressions. The humorous exchange where Tozuka emotionally reacts to Imada's performance brings an extra touch of charm to the visuals.

Another segment, 'Moisturizing Cream Primer: Mio Imada & CM Director TOZUKA's Silky Feel,' features Tozuka expressing the primer's delightful texture in his unique animated way, prompting adorable reactions from Imada that showcase their perfect on-screen chemistry.

Making and Interview Insights

In their behind-the-scenes footage, Imada shares her joy of working with Tozuka again, saying, "I was happy that we could do this together once more." Their playful banter, filled with humor, adds to the warm atmosphere of the filming process. Fans can also catch a glimpse of their charming dynamics throughout the making, enriching the overall experience.

The special movie will be available for viewing on FASIO's official website and social media channels after its initial reveal on October 3.

Product Highlights

• - BB Tint UV Cover: Available in three shades (Pink Beige, Light Beige, Medium Beige), this product provides flawless coverage for pores, blemishes, and dark circles while also offering sun protection. Its waterproof formula ensures that the skin stays matte and fresh throughout the day.

- Size: 30g

• - Moisturizing Cream Primer: A clear base enriched with hydrating serum for a healthy, glowy finish, perfect even for dry skin.

- Size: 30g

• - Moisturizing Cream Primer (Cover): A natural beige option offers moisturization while covering imperfections subtly.

- Size: 30g

• - Moisturizing Eye Cream Concealer: An orange-beige concealer that blends seamlessly, providing long-lasting hydration and luminosity.

- Size: 12g

Stay tuned for more insights about these innovative products aimed to enhance beauty effortlessly.

Featured Profiles

Mio Imada
Born on March 5, 1997, in Fukuoka Prefecture, Imada gained popularity through her role in the drama "Flower Next Season." Her accolades include the Newcomer Award at the 45th Japan Academy Prize. This year, she stars in several prominent productions, including the NHK morning drama "Anpan."

Junki Tozuka
Born on July 22, 1992, in Iwate Prefecture, Tozuka debuted as an actor in 2011. He has since appeared in various acclaimed works and is recognized for his versatility. In addition to his current projects, he recently released his first book and is set to star in upcoming animated and stage productions.

With the launch of these new products, FASIO remains committed to elevating beauty routines with innovative solutions that resonate with modern consumers.