KANEBO Chooses Eastman Cristal™ One IM812 for Luxurious Sustainable Packaging Solutions
KANEBO, a renowned name in the high-end cosmetics sector, has recently made headlines with its innovative packaging solution by selecting Eastman Cristal™ One IM812, a special PET resin, for the luxurious overcap of its new treatment lotion, Generating Essentials. This strategic choice not only emphasizes aesthetic appeal but also aligns with the brand's commitment to sustainability and product performance.
The product reflects KANEBO's foundational philosophy of 'Progressive Care,' intertwined with its inspiring message, 'Beyond Beauty, KANEBO Infuses Hope.' Shinsuke Magai, the designer at KANEBO, elucidated that the lotion's design aims to care for skin throughout various life stages rather than merely focusing on anti-aging. The packaging encapsulates this philosophy with elegance and innovation, presenting both refinement and a sense of progress.
The striking black cap is engineered with thick walls, requiring a robust material that meets high performance and design standards. Eastman Cristal IM812 was chosen specifically for its ability to withstand impact while preserving the integrity of its aesthetic, which includes a glossy finish transitioning from a solid black to a beautifully graduated transparent tone at the top. This careful engineering ensures that the premium look is accompanied by functional durability without compromising on the product's visual appeal.
Comments from KANEBO’s packaging engineer, Shota Kawasaki, reinforce this sentiment, highlighting that the selection process for materials involved evaluating different options, ultimately concluding that Cristal One IM812 best fulfilled their requirements. This resin not only offers superior transparency & strength suited for high-end cosmetic applications but also contributes positively to environmental sustainability. KANEBO selected this recyclable material, knowing that it aligns with the future regulatory expectations set forth by the European Union concerning packaging and waste management, despite the current primary market focus in Asia.
Since the launch of Generating Essentials in January 2026, the market response has been overwhelmingly favorable, prompting KANEBO to plan an increased integration of this sustainable material into its future products. Tara Cary, Eastman's marketing manager for cosmetic and personal care packaging expresses pride in KANEBO's choice, reinforcing how their materials can effectively marry sustainability with exceptional appearance, durability, and functionality for beauty brands.
KANEBO is part of the Kao Corporation, a long-standing partner of Eastman. This relationship is grounded in years of collaboration focused on material innovation, showcasing Kao's trust in Eastman’s material expertise and global technical support, which remain critical for meeting the high-quality finishing and dependable performance required in cosmetic packaging.
To summarize, KANEBO’s innovative use of Eastman Cristal™ One IM812 in their packaging solutions serves as a benchmark in the cosmetics industry, illustrating a successful blend of luxury, strength, and sustainability. With a rich history in promoting skin care alongside hopes for a better future, KANEBO continues to push the boundaries in packaging and product design that resonate with their ethos and the values held by their consumers.
The product reflects KANEBO's foundational philosophy of 'Progressive Care,' intertwined with its inspiring message, 'Beyond Beauty, KANEBO Infuses Hope.' Shinsuke Magai, the designer at KANEBO, elucidated that the lotion's design aims to care for skin throughout various life stages rather than merely focusing on anti-aging. The packaging encapsulates this philosophy with elegance and innovation, presenting both refinement and a sense of progress.
The striking black cap is engineered with thick walls, requiring a robust material that meets high performance and design standards. Eastman Cristal IM812 was chosen specifically for its ability to withstand impact while preserving the integrity of its aesthetic, which includes a glossy finish transitioning from a solid black to a beautifully graduated transparent tone at the top. This careful engineering ensures that the premium look is accompanied by functional durability without compromising on the product's visual appeal.
Comments from KANEBO’s packaging engineer, Shota Kawasaki, reinforce this sentiment, highlighting that the selection process for materials involved evaluating different options, ultimately concluding that Cristal One IM812 best fulfilled their requirements. This resin not only offers superior transparency & strength suited for high-end cosmetic applications but also contributes positively to environmental sustainability. KANEBO selected this recyclable material, knowing that it aligns with the future regulatory expectations set forth by the European Union concerning packaging and waste management, despite the current primary market focus in Asia.
Since the launch of Generating Essentials in January 2026, the market response has been overwhelmingly favorable, prompting KANEBO to plan an increased integration of this sustainable material into its future products. Tara Cary, Eastman's marketing manager for cosmetic and personal care packaging expresses pride in KANEBO's choice, reinforcing how their materials can effectively marry sustainability with exceptional appearance, durability, and functionality for beauty brands.
KANEBO is part of the Kao Corporation, a long-standing partner of Eastman. This relationship is grounded in years of collaboration focused on material innovation, showcasing Kao's trust in Eastman’s material expertise and global technical support, which remain critical for meeting the high-quality finishing and dependable performance required in cosmetic packaging.
To summarize, KANEBO’s innovative use of Eastman Cristal™ One IM812 in their packaging solutions serves as a benchmark in the cosmetics industry, illustrating a successful blend of luxury, strength, and sustainability. With a rich history in promoting skin care alongside hopes for a better future, KANEBO continues to push the boundaries in packaging and product design that resonate with their ethos and the values held by their consumers.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.