Corinna Creedon Takes the Helm as Geller's Managing Director for CFO Advisory Services

Geller's New Chapter with Corinna Creedon as Managing Director

In an exciting development within the financial advisory landscape, Geller has announced the appointment of Corinna Creedon as Managing Director and head of its newly established CFO Strategic Advisory Services practice. With a commendable background spanning over 30 years in consultative and public accounting, Creedon aims to leverage her expertise to enhance Geller's service offerings in the finance domain.

Founded in 1984 by Martin Geller, the firm has carved out a niche for itself, assisting both longstanding and emerging growth companies in navigating complex operational and financial challenges. The newly launched CFO Strategic Advisory Services practice is particularly geared toward providing exceptional finance leadership across three main areas:

1. Senior Financial Strategy Officer Services: This involves tailored support for CFOs and their teams, aligning financial functions with strategic goals on a fractional basis. This initiative seeks to professionalize client finance operations effectively.
2. Finance Operations Advisory: Dedicated to identifying specific gaps or opportunities within finance departments, this sector aims to enhance the reporting, analysis, and integrity of financial data strategically.
3. Digital Transformation Advisory: The firm offers guidance on modernizing finance technology, focusing on the ROI of tech upgrades. This service is essential for aligning processes with future growth, improving scalability, and enhancing reporting capabilities, all while easing the resource burden on internal teams.

The CFO Strategic Advisory Services practice utilizes Geller's in-house expertise across various domains, from human capital to technology, creating a sophisticated delivery model that aligns with market demands, particularly in sectors such as non-profit institutions and technology.

Marty Geller expressed his enthusiasm about this development, stating, "The new CFO practice represents a natural evolution of what we have built over the last four decades. Our focus has always been on delivering exceptional service through advanced technology and a highly skilled team. Corinna’s leadership will integrate these aspects into a consolidated practice tailored for dynamic organizations seeking finance excellence."

Corinna Creedon added, "Joining Geller was a compelling opportunity for me. The intersection of cutting-edge technology, talented professionals, and a deeply customized approach to financial strategy is a unique combination. I’m eager to assist clients in transforming their finance functions to meet strategic outcomes efficiently. Each service pillar is geared towards establishing a finance function that goes beyond operational necessity to become a strategic asset."

The introduction of Creedon into the leadership team aligns with Geller's plans to move to a new headquarters at 99 Park Avenue in Manhattan this fall. This modern workspace is designed to support the firm’s growth trajectory.

Corinna Creedon's Professional Background

Creedon's extensive experience encompasses several leadership roles at a top global accounting firm, where she pioneered the formation of practices across Advisory and Outsourced Accounting Services. She has worked significantly with the SaaS/technology and non-profit sectors, focusing on innovative digital strategies for financial management.

A recognized thought leader, Creedon is a sought-after speaker and member of esteemed accounting organizations, including the AICPA and NYS Society of CPAs. Her accolades include recognition in Crain's New York's Notable Leaders in Accounting list and LIBN's Top 50 Women in Business.

About Geller

Since its establishment in 1984, Geller has emerged as a premier advisory firm, distinguished by its commitment to delivering a comprehensive range of financial services. By integrating capabilities across various advisory sectors, the firm has developed longstanding relationships with clients, proving itself as a trusted partner during pivotal stages of growth and transformation. Geller continues to set the standard for innovative financial leadership in today’s complex economic climate.

For further information, please visit www.gellerco.com.