#Japan #Tokyo #Earth Pharmaceutical #Muscat Tea #Sukkiri

Earth Pharmaceutical Launches New Fragrance Products

Earth Pharmaceutical Co., Ltd., based in Chiyoda, Tokyo, has announced the upcoming launch of its latest products in the popular 'Sukkiri!' series. The two new additions, 'Sukkiri! Room Use Calming Muscat Tea' and 'Sukkiri! Toilet Use Calming Muscat Tea,' will be available nationwide starting August 20, 2026.



In recent years, as lifestyles diversify, the demand for creating relaxing spaces in homes and restrooms has increased significantly. Many consumers have expressed dissatisfaction with traditional air fresheners, particularly regarding their decreasing fragrance over time and the uncertainty of when to replace them due to leftover liquid in the bottle. Additionally, the aroma of tea, particularly Muscat and other varieties, has become increasingly popular across various categories, appealing mainly to those aged 20 to 40 looking for relaxing scents.

Earth Pharmaceutical aims to address the need for a range of scents that adapt to changing lifestyles and preferences. By combining the widely appreciated scents of Muscat and tea into a 'fruit tea' concept, the new products offer an innovative fragrance experience.

Product Features

Rich Muscat Tea Aroma

The new fragrance beautifully captures the sweetness of ripe Muscat grapes paired with the sophisticated notes of tea. Developed under the guidance of the company's in-house perfumer, the fragrance transitions delightfully from top notes of Muscat and leaf green to middle notes of tea and rose, culminating in lingering notes of jasmine and amber. It’s an experience designed for those who appreciate depth in their scents.

Unique Upside-Down Bottle Design

One of the standout features of the 'Sukkiri!' series is its unique upside-down bottle design, which ensures that users can enjoy the fragrance and deodorizing effects down to the last drop without any liquid residue. This clever structure minimizes the frustrations often associated with conventional air fresheners, making it easy to determine when it's time for a replacement while ensuring a consistent scent experience throughout its lifespan.

Three Types of Deodorants

With a blend of three deodorizing agents, these new products efficiently eliminate unwanted odors, allowing users to enjoy a pleasantly aromatic atmosphere while keeping their spaces clean and fresh.

Product Overview

Sukkiri! Room Use Calming Muscat Tea

• - Purpose: For indoor use
• - Volume: 400 mL
• - Duration: Approximately 1.5 to 3 months (varies with temperature and usage environment)
• - Ingredients: Fragrance (includes natural essential oils), nonionic surfactants, ionic deodorants, plant extracts, and powerful deodorizing powder (inorganic deodorants)
• - Price: Open pricing
• - Release Date: August 20, 2026

Sukkiri! Toilet Use Calming Muscat Tea

• - Purpose: For toilet use
• - Volume: 400 mL
• - Duration: Approximately 1.5 to 3 months (varies with temperature and usage environment)
• - Ingredients: Fragrance (includes natural essential oils), nonionic surfactants, ionic deodorants, plant extracts, and powerful deodorizing powder (inorganic deodorants)
• - Price: Open pricing
• - Release Date: August 20, 2026

About the Sukkiri! Series

The 'Sukkiri!' series is known for its innovative upside-down bottle design that sets it apart from other air fresheners. The gravity-based liquid flow maintains a consistent fragrance, minimizing scent loss as the liquid level decreases. The spray version, 'Sukkiri Air,' acts immediately to neutralize odors and contains antibacterial components (IPMP) for additional restroom sanitation. Consumers can choose based on their needs and preferences.

Note: The antibacterial effect is applied only in the areas where the solution has been used; it does not guarantee that all bacteria are eliminated.