TOWI x Kureha
2025-04-24 03:37:00

Limited Edition Makeup Pouch Set by TOWI and Kureha Nakagawa Launching Soon

TOWI and Kureha Nakagawa's Exciting Collaboration



In an exciting fusion of style and creativity, genderless cosmetics brand TOWI has unveiled a limited edition makeup pouch set designed by the talented Kureha Nakagawa. This exclusive collaboration is set to add a unique flair to your makeup collection and is available for a limited time only.

About the Limited Edition Makeup Pouch Set


The collaboration package features a beautifully designed makeup pouch, meticulously crafted by Nakagawa, alongside two popular shades of TOWI’s lip tints. The shades included are:
  • - 03 微笑み (Coral Pink)
  • - 04 清澄 (Brick Red)

This exquisite set is priced at 5,940 yen (including tax). The makeup pouch itself, boasting a size of 12cm in diameter and 3cm in width, is not just aesthetically pleasing but highly functional as well. Nakagawa's design approach emphasizes inclusivity, aiming for a product that appeals to individuals across all genders and age groups. With its stylish navy fabric and pink embroidery, the pouch combines cuteness with sophistication, reflecting contemporary trends.

Kureha Nakagawa's Vision


Kureha Nakagawa expressed her enthusiasm when approached for this collaboration, stating, “When I learned about partnering with a beloved genderless cosmetics brand that originated in Taiwan, I was thrilled! I selected shades that can be worn by anyone, emphasizing a natural flush of color and shine.” Nakagawa has crafted the pouch to accommodate not just TOWI’s lip products but also other small essentials, making it a versatile addition to any makeup lover’s collection.

Special POPUP Event


To commemorate the release of the limited edition collection, TOWI will host an exciting POPUP store event on April 26, 2025. The event will feature:
  • - Exclusive sales of the limited collaboration pouch set
  • - An opportunity for purchasers to take photos with Kureha Nakagawa, along with the chance to receive autographed photos.

Event Details


  • - Date: April 26, 2025
  • - Time: 11:00 AM – 8:00 PM
- Kureha’s designated hours are divided into two sessions: 11:00 AM - 1:00 PM and 3:00 PM - 5:00 PM.
  • - Location: Tokyu Plaza Omotesando, 5th Floor, 4-30-3 Jingumae, Shibuya City, 150-0001, Tokyo
  • - Access: 1-minute walk from Meiji Jingu Mae Station (Chiyoda Line, Fukutoshin Line), 7-minute walk from Omotesando Station (Hanzomon Line, Ginza Line), and 4-minute walk from Harajuku Station (Yamanote Line).

Online Availability


For those unable to attend the event, the limited edition pouch set will be available for purchase online starting at 11:00 AM on the same day at TOWI's official website: TOWI Official Web. Since this is a limited release, be sure to act quickly as items may sell out fast.

More About TOWI


TOWI, which stands for “透・纏” (Tou-I), signifies the brand’s core philosophy of transcending boundaries between people, objects, and ideas. TOWI aims to create a society where everyone can express their authentic selves freely, without the constraints of categorizations or societal norms. This principle is deeply embedded in their product offerings, uniting diverse perspectives in personal beauty.

For more information on TOWI and this exciting new collaboration, check out their official social media channels:

Meet Kureha Nakagawa


Kureha Nakagawa is not only an influencer but also a talented model and actress currently excelling as a university student. She has recently expanded her presence internationally, emerging as a next-generation icon in the beauty and fashion world. Follow her journey on Instagram: @kureha_nakagawa.

Conclusion


This collaboration between TOWI and Kureha Nakagawa certainly sets a fresh and inclusive standard in the cosmetics industry. Don't miss out on the opportunity to grab this unique limited edition set, and make sure to mark your calendars for this exciting event!


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Topics Consumer Products & Retail)

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