Ulike Welcomes Mirei Kiritani as Its New Brand Ambassador

In the world of beauty devices, Ulike has secured its place as a leader, being recognized as the world’s number one brand in IPL beauty devices for three consecutive years. Ulike Japan, headquartered in Minato, Tokyo, is proud to announce its latest brand ambassador: actress Mirei Kiritani.

On May 19, 2026, Ulike will launch several new products including the upgraded model, the `Ulike Air 10 Max IPL beauty device`, and a powerful model targeted at men, the `Ulike X Max IPL beauty device`. To celebrate this exciting launch, Ulike hosted a product announcement event at noon on the same day, where Kiritani took the stage to reveal her new visuals and showcase the brand’s promotional video.

In the video, themed “We like Ulike”, Kiritani introduces a concept of a home salon, encouraging families and partners to share the beauty experience together. She expressed her enthusiasm about being the ambassador, emphasizing the ease of incorporating beauty care into daily life, which aligns perfectly with Ulike's mission of making self-care accessible for everyone. The video will be available on Ulike's special site from May 19, 2026, allowing users to explore the new beauty routines that Ulike promotes.

A New Era of “Shared Beauty” with Ulike

The message of shared beauty resonates strongly in the brand ambassadors’ remarks. Kiritani stated, “Joining Ulike as an ambassador makes me incredibly happy. I truly believe that beauty can uplift our day-to-day lives, though it can be challenging to carve out time for self-care. Ulike's products allow you to care for yourself with little time commitment, and I want to convey that message.”

Kiritani highlighted the significance of simple yet effective beauty practices and expressed her eagerness to share Ulike’s appeal with a greater audience. When discussing Ulike's home salon concept, she noted, “Beauty care has become increasingly accessible, so sharing it with family and partners is a wonderful evolution. It feels great to improve together.” This attitude aligns fully with Ulike's vision of making its products an essential part of every home.

Innovative IPL Technology Demonstration

During the event, an engaging demonstration featuring a transparent balloon with a black balloon inside illustrated Ulike's IPL technology. This clever visual showcased how the device effectively targets only black hair roots while remaining safe and gentle on the skin. Kiritani, displaying a mixture of excitement and nervousness before the demonstration, reacted with amazement as the inner black balloon burst, signifying the precision of Ulike's technology.

To further commemorate the launch, attendees were encouraged to participate in a giveaway where five winners would receive the new `Ulike Air 10 Max IPL beauty device` along with a signed card from Kiritani, shared through Ulike’s official Instagram and X (formerly Twitter) accounts.

A Surprise Celebration of Milestones

As a remarkable addition to the event, Kiritani was surprised with an ice sculpture resembling her and a themed ice cake, both representing the cooling effects of Ulike’s patented sapphire technology. This special moment celebrated not only Kiritani's new role as ambassador but also her 20th anniversary in the entertainment industry. Kiritani expressed her gratitude for the long career and her passion for collaboration with Ulike’s innovative approach.

When asked about her aspirations at this milestone, Kiritani reflected, “I’m thrilled to take on new challenges with Ulike at such an important point in my career. I aim to approach every task with dedication and express my appreciation to everyone involved in my journey.”

Profile of Mirei Kiritani

Mirei Kiritani, born on December 16, 1989, in Chiba Prefecture, began her career in entertainment in 2006 with a debut in the film `Haruno Ibasho`. She quickly became a popular model for fashion magazines such as `Seventeen`, `non-no`, and `BAILA` before making her mark as an actress with significant roles in series such as `Hiroin Shikkaku` and `Renji Girl`. Kiritani also served as a newscaster for several years and currently leads as a cast member of `news every.`. She continues to serve as the cover model for Kodansha’s `VERY` while balancing her new responsibilities as a brand ambassador for Ulike.

Ulike's New Products

Coming on May 19, 2026, Ulike is set to unveil the `Ulike Air 10 Max IPL beauty device` and the `Ulike X Max IPL beauty device`. These products promise to meet the rising needs for skincare with features like high output and innovative cooling technology. Ulike maintains an impressive presence internationally, with sales numbers surpassing 8 million devices since its inception in 2013, making it a recognized and trusted brand in home beauty devices. The ambition to provide effective and pain-free hair removal solutions continues to drive Ulike as a favorite among users globally.

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