ELECTORE Launches Organic Farm to Promote Total Beauty Through Nature
ELECTORE, a renowned cosmetics brand, is taking a significant step towards sustainability and holistic beauty with its new initiative, ELECTORE FARM. Starting in May 2026, the farm will offer subscription boxes filled with fresh vegetables and herbs, all cultivated without the use of pesticides.
In response to customer feedback, ELECTORE FARM will provide two different packages: a larger set priced at 7,000 yen, which serves approximately 3 to 5 people, and a smaller set priced at 4,000 yen, suitable for 1 to 2 people. Each subscription will include a variety of seasonal vegetables—ranging from 4 to 6 types—and several herbs and flowers. For instance, while the larger package may contain significant-sized Daikon radishes, the smaller option will feature medium-sized ones.
The idea behind starting ELECTORE FARM stems from Elview Corporation’s philosophy of "Total Beauty." This concept embraces not only external beauty dimensions such as fashion and makeup but also internal factors like a well-balanced diet and exercise, emphasizing the importance of one’s mindset in achieving true beauty.
With a commitment to nurturing the mind and body, ELECTORE believes that pursuing total beauty leads to greater mindfulness and awareness, ultimately fostering an eco-friendly society. The initiative also emphasizes the importance of ecosystem conservation, which reflects in their farming methods.
Launched in April 2024 in the lush surrounds of Ome City, Tokyo, ELECTORE FARM employs a unique biodynamic farming technique that is completely free from pesticides. This sustainable farming approach means the plants rely solely on nature’s strengths, thereby ensuring the vegetables maintain their natural taste and quality. Furthermore, the farm prioritizes the use of heirloom seeds and nutrient-rich soil, constructed to optimize crop production without artificial inputs.
Ryunosuke Matsumura, a 20-year-old farm manager with a passion for nature, shares his experiences regarding the importance of organic farming. Raised with a love of the natural world and educated in Swiss agricultural practices, Matsumura sees his work as a way to create special moments for everyday dining through the joys of naturally-grown produce.
"Growing vegetables without relying on chemical fertilizers can be challenging. However, the robust flavors and strengths of the crops are definitely worth the effort," Matsumura explains.
He adds, "Our vegetables are nurtured under the sun and are enriched by the land's blessings. We hope you will enjoy tasting them this season, as our farm has developed and refined its operations since last year."
With the launch of ELECTORE FARM, Elview Corporation continues to embody their mission of promoting holistic beauty, providing customers with fresh farm-to-table experiences while caring for the planet. Through their core offerings, they aim to not only nourish their consumers but also contribute positively to the environment.
For further details or to subscribe to the service, visit the official ELECTORE website at https://electore.jp/. You can also find them on Instagram at @electore_official and @electorefarm_official for updates on products, promotions, and farm happenings.
Elview Corporation
TEL: 03-6433-5490
FAX: 03-6433-5491
Address: 4F Aoba Roppongi Building, 3-16-33 Roppongi, Minato-ku, Tokyo 106-0032.
In response to customer feedback, ELECTORE FARM will provide two different packages: a larger set priced at 7,000 yen, which serves approximately 3 to 5 people, and a smaller set priced at 4,000 yen, suitable for 1 to 2 people. Each subscription will include a variety of seasonal vegetables—ranging from 4 to 6 types—and several herbs and flowers. For instance, while the larger package may contain significant-sized Daikon radishes, the smaller option will feature medium-sized ones.
The idea behind starting ELECTORE FARM stems from Elview Corporation’s philosophy of "Total Beauty." This concept embraces not only external beauty dimensions such as fashion and makeup but also internal factors like a well-balanced diet and exercise, emphasizing the importance of one’s mindset in achieving true beauty.
With a commitment to nurturing the mind and body, ELECTORE believes that pursuing total beauty leads to greater mindfulness and awareness, ultimately fostering an eco-friendly society. The initiative also emphasizes the importance of ecosystem conservation, which reflects in their farming methods.
Launched in April 2024 in the lush surrounds of Ome City, Tokyo, ELECTORE FARM employs a unique biodynamic farming technique that is completely free from pesticides. This sustainable farming approach means the plants rely solely on nature’s strengths, thereby ensuring the vegetables maintain their natural taste and quality. Furthermore, the farm prioritizes the use of heirloom seeds and nutrient-rich soil, constructed to optimize crop production without artificial inputs.
Ryunosuke Matsumura, a 20-year-old farm manager with a passion for nature, shares his experiences regarding the importance of organic farming. Raised with a love of the natural world and educated in Swiss agricultural practices, Matsumura sees his work as a way to create special moments for everyday dining through the joys of naturally-grown produce.
"Growing vegetables without relying on chemical fertilizers can be challenging. However, the robust flavors and strengths of the crops are definitely worth the effort," Matsumura explains.
He adds, "Our vegetables are nurtured under the sun and are enriched by the land's blessings. We hope you will enjoy tasting them this season, as our farm has developed and refined its operations since last year."
With the launch of ELECTORE FARM, Elview Corporation continues to embody their mission of promoting holistic beauty, providing customers with fresh farm-to-table experiences while caring for the planet. Through their core offerings, they aim to not only nourish their consumers but also contribute positively to the environment.
For further details or to subscribe to the service, visit the official ELECTORE website at https://electore.jp/. You can also find them on Instagram at @electore_official and @electorefarm_official for updates on products, promotions, and farm happenings.
Company Information:
Elview Corporation
TEL: 03-6433-5490
FAX: 03-6433-5491
Address: 4F Aoba Roppongi Building, 3-16-33 Roppongi, Minato-ku, Tokyo 106-0032.
Topics Consumer Products & Retail）
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