dss+ Expands Operational Excellence with Proaction International Acquisition

dss+ Acquires Proaction International

In a significant move to bolster its operational excellence and leadership coaching capabilities, dss+ has officially announced its acquisition of Proaction International, a Montreal-based company specializing in operational performance management and coaching. This notable acquisition was made public on July 17, 2025, and is expected to enhance the value provided to clients in the manufacturing and industrial sectors.

Enhancing Expertise and Expanding Reach

Founded in 2004, Proaction International has amassed over 20 years of global experience with a robust team of 132 seasoned experts. The company serves more than 150 active clients across various industries, including food and beverage, aerospace, automotive, construction, healthcare, and retail. By integrating Proaction's extensive expertise and its patented UTrakk technology platform, dss+ aims to strengthen its operational capabilities and broaden its presence in North America and Europe.

According to Davide Vassallo, CEO of dss+, this acquisition marks a natural evolution in their people-centric approach to operational transformation. He stated, "Proaction International’s proven track record in achieving measurable results through people-focused performance management perfectly aligns with our risk-and-reward focus, engaging stakeholders from senior management to the shop floor in direct collaboration with clients to implement solutions. Together, we can drive significant advancements in operational safety, performance, and sustainability, thereby enhancing business resilience and durability."

Synergistic Expertise

The collaboration harnesses dss+’s 50 years of expertise in operational consulting, combined with Proaction International’s specialized knowledge in field coaching and performance management. Both companies share a commitment to a people-centered approach, aiming for sustainable and tangible results for their clients.

Denis Lefebvre, President and CEO of Proaction International, expressed optimism about the merger, noting that clients will instantly benefit from dss+’s global network of 1,700 experienced consultants operating across 41 countries. "This partnership allows us to integrate best practices from multiple sectors to optimize industrial and manufacturing processes while enhancing our clients' financial performance," he added.

Integrating Advanced Digital Tools

As part of the acquisition, Proaction’s digital practice will now incorporate the UTrakk daily management system, which assists clients in overseeing their operations by implementing short-interval controls that boost managerial efficiency and enhance the technical and leadership capabilities of personnel. Furthermore, this integration will provide clients with valuable data-driven insights to accelerate learning and organizational development improvements, along with enhancements in risk management and safety initiatives.

The expansion of talent and expertise within dss+ will include seasoned consultants specializing in operations, industry, coaching, and technical areas. The goal remains clear: to work closely with clients to save lives, mitigate risks, operate responsibly, and maximize asset value.

Future Focus

Looking ahead, dss+ is dedicated to empowering industries with effective operational management strategies and innovative tools that foster a culture of continuous improvement. The strategic acquisition of Proaction International is set to redefine operational standards, fostering a collaborative environment where success is built upon shared knowledge and expertise.

For more information about dss+ and the benefits of their recent acquisition, visit dss+ and Proaction International.