Sydney Hockaday Appointed as First Marketing Director at Concorde

Introduction


In a significant move for its growth strategy, Concorde has appointed Sydney Hockaday as its first director of marketing. This newly established position will see Hockaday at the forefront of the firm’s marketing initiatives, focusing on increasing brand awareness and client involvement while also driving new business development and advisor recruitment. Her appointment is seen as pivotal, especially as Concorde continues to adapt and thrive in the competitive financial landscape.

Background on Sydney Hockaday


Sydney Hockaday brings with her over seven years of valuable experience in the financial services sector. Before stepping into her new role at Concorde, she held the position of vice president of marketing at Capital Square, a prominent sponsor of tax-advantaged real estate investments. There, Hockaday successfully directed marketing efforts for about 90 investment offerings, encompassing nearly 100 various commercial real estate properties, thus overseeing a remarkable $4 billion in transaction volume. In 2019, her leadership was instrumental in executing a complete corporate rebrand for Capital Square.

Hockaday’s professional journey also includes enhancing marketing strategies for a regional restaurant chain. Her responsibilities involved planning events, designing marketing materials, and managing social media platforms, demonstrating her versatility and ability to adapt marketing strategies across different sectors.

Vision and Strategy


Danielle Delongchamp, the President and CEO of Concorde, expressed her enthusiasm regarding Hockaday's appointment. She stated, "Throughout my leadership journey, I've come to believe that real progress is driven by those who can connect vision with action." Delongchamp emphasized how Hockaday’s collaborative nature and marketing skill set align seamlessly with Concorde’s culture of innovation, responsibility, and teamwork.

As Concorde sets its sights on growth and evolution, Hockaday’s insights and innovative thinking will significantly influence the company’s presence in both the Registered Investment Advisor (RIA) and broker-dealer sectors. Her leadership will be essential in positioning Concorde as a preferred choice for forward-thinking financial professionals, helping them navigate their paths to financial goals effectively.

Role in the Industry


In addition to her role at Concorde, Hockaday currently chairs the Marketing and Communications Committee for ADISA, the largest trade association in the alternative and direct investment sector. This position further attests to her expertise and insight into the financial industry landscape, positioning her as a leading voice in marketing within her field. Hockaday earned her bachelor's degree in public relations from Virginia Tech, which has equipped her with the foundational skills to excel in her role.

About Concorde


Concorde operates as a recognized, full-service broker-dealer, registered investment advisor (RIA), and insurance firm dedicated to empowering financial professionals and their clients. The firm prides itself on providing an ecosystem that integrates investment, advisory, and insurance solutions. This integration allows financial professionals to access the necessary tools and insights to achieve their objectives and meet the unique needs of their clients.

Founded by passionate entrepreneurs, Concorde values a commitment to excellence and offers tailored experiences aligned with each advisor's and client’s aspirations. Their platforms are designed to maximize effectiveness, enabling professionals to reach their full potential within the financial industry.

Concorde Holdings, Inc., the parent company, is headquartered in Michigan and has a broad reach across all 50 states, emphasizing long-term partnerships and intentional progress. More information about Concorde can be found at their official website, concordeis.com.

Conclusion


With Sydney Hockaday leading the marketing efforts at Concorde, the firm is poised for an exciting journey of growth and branding enhancement. Her extensive background in financial services marketing will undoubtedly play a crucial role in advancing Concorde’s mission to provide comprehensive solutions to financial professionals and their clients, ensuring lasting partnerships and meaningful impact in the industry.

Topics Financial Services & Investing)

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