#Japan #Tokyo #Beauty Products #Primarose #Hair Foundation

Introducing the Primarose Hayawaza Hair Foundation

Do you often find yourself battling with gray hair or thinning areas, especially before heading out for the day? The new Primarose Hayawaza Hair Foundation, set to launch on September 9, 2025, promises to simplify your morning routine by providing a quick and easy solution to those concerns. Developed by Willamina Co., Ltd., a leading Japanese brand aimed at addressing the needs of mature hair, this innovative product aims to bolster your confidence with just a few taps!

The Essence of Primarose

Primarose isn't just another hair care brand; it embodies the philosophy of tranquility, comfort, and beauty. With its inception in July 2025, the brand has quickly introduced several products targeting the challenges associated with aging hair. The Hayawaza Hair Foundation is the third product in their line, emphasizing ease of use.

Key Features of the Hayawaza Hair Foundation

The product comes equipped with a unique slanted puff applicator that facilitates coverage even in hard-to-reach areas like the hairline. It's a powder foundation that seamlessly blends with your natural hair, allowing you to step out with confidence, all while maintaining a soft, voluminous look.

Quick Coverage: No more wasting time trying to cover up those grays. This innovative powder can cover gray and thinning spots instantly, making it the ideal companion for busy mornings.
Long-Lasting Formula: Packed with hair-loving ingredients and formulated to withstand rain and sweat, this foundation won’t let you down throughout the day.
Luxurious Experience: Infused with rose extracts, the product not only works wonders on your hair but also elevates your spirit with its delightful scent, making hair care a pampering experience.

Recommended for You

The Hayawaza Hair Foundation is perfect for:
Those looking for an easy way to conceal gray hairs at the hairline.
Anyone who feels their scalp is visible through thinning hair.
Individuals desiring both volume and coverage without the heaviness of traditional hair products.

Product Details

• - Content: 4g
• - Price: 2,860 yen (tax included)
• - Colors Available: Dark Brown, Natural Brown
• - Release Date: September 9, 2025
• - Availability: Purchase at the Kagayaku Cosmetics official store (Amazon, Rakuten, Yahoo Shopping), or through cooperatives nationwide.

Why Choose Primarose?

1. User-Friendly Applicator

The slanted puff is designed to allow precise application, making it effortless to address specific areas of concern. Just a few taps, and voila, your worries are gone!

2. Strong Adhesion, Yet Light Finish

Thanks to its high-adhesion oil content, the powder adheres perfectly while allowing for a fluffy, voluminous appearance. No more flat hairstyles! Easy to wash off with regular shampoo, making it a fuss-free addition to your daily routine.

3. Enriched with Rose Extracts

The inclusion of three different rose extracts not only helps hydrate your scalp but also ensures your hair maintains a sophisticated and lively appearance. Enjoy an uplifted feeling every time you use this product, as it transforms your gray hair coverage routine into a delightful ritual.

Primarose Brand Philosophy

The brand emphasizes that beauty should feel effortless and enjoyable, especially for adults facing the challenges of aging hair. With their rose-inspired products, Primarose aims to provide moments of joy and luxury in your hair care regimen.

About Willamina Co., Ltd.

Founded in 1984, Willamina has emerged as a trusted name for 'safe and secure' hair care and beauty products, catering especially to women in Japan. Emphasizing wellness, their offerings span from hair to health products while ensuring quality and customer satisfaction.

• ---

For more information, explore the official Primarose brand page here.