Sherpa Joins the New Economic Federation to Drive Sustainable Growth in Japan

Sherpa & Company Joins the New Economic Federation

Sherpa & Company, headquartered in Shinagawa, Tokyo, led by CEO Atsushi Sugimoto, has announced its membership in the New Economic Federation (新経済連盟) as of December 16, 2025. This strategic move aligns with their vision of blending economic viability with social responsibility through sustainable management practices.

Background and Goals of the New Economic Federation

The New Economic Federation is dedicated to reforming the economy and society through digital innovation, enabling individuals and private enterprises to maximize their impact. Recently, it unveiled the "JX (Japan Transformation) Declaration 2025," which includes policies aimed at reversing Japan's "lost 35 years" by accelerating startup growth, supporting global market expansion, and improving funding environments. This vision is crucial for promoting innovation across entire industrial structures.

Embracing Sustainability as a Core Strategy

Sherpa is committed to supporting businesses in achieving sustainable growth by integrating economic stability and social impact. Their platform, SmartESG, leverages advanced AI technologies to standardize and enhance sustainability efforts within companies. As of August 2025, 15% of the companies in Japan with a market capitalization of 500 billion yen or more are already adopting SmartESG, and plans for international expansion are underway.

In recent years, sustainability has evolved from being merely a compliance requirement to a vital component that impacts corporate value within capital markets and global competition. It serves as a fundamental condition for the long-term sustainability and inclusivity of society. Consequently, establishing a digital infrastructure that supports sustainability-oriented management is essential for growth strategies of both startups and established companies.

Synergy Between Sherpa and the New Economic Federation

The direction outlined by the New Economic Federation resonates strongly with Sherpa's corporate philosophy. Their recent enrollment is driven by a shared commitment to achieving economic paradigms that harmonize sustainable growth with the creation of social value. Sherpa aims to enhance the growth foundations for startups in Japan and improve industrial competitiveness through collaboration and dialogue with diverse member companies and organizations.

Insights from CEO Atsushi Sugimoto

Atsushi Sugimoto, CEO of Sherpa, expressed the significance of joining the New Economic Federation. He remarked that the Federation's foundation of addressing societal changes through entrepreneurial challenges resonates with his own beliefs. Implementing sustainability as a competitive differentiator is deemed essential for forthcoming economic and industrial transformations. Through this affiliation, Sherpa intends to deepen dialogues with various stakeholders while contributing to the foundation that ensures Japan's economic and industrial sustainability and long-term growth.

Vision and Objectives of Sherpa

Sherpa aims to realize a world where profits and sustainability coexist. By providing support for corporate sustainability management, Sherpa is navigating the future of business towards a more responsible path.

About the New Economic Federation

Founded on the principle of "What can be done by the private sector, should be done by the private sector," the New Economic Federation encourages economic and social transformation through digital technology. The organization comprises a diverse range of businesses from various sectors and sizes, contributing to Japan’s competitiveness and sustainable growth via policy advocacy, system improvement, and research activities. Since celebrating its 10th anniversary in 2022, the Federation has embraced the new initiative called "Japan Transformation."

Official website: New Economic Federation

Company Overview

- Company Name: Sherpa & Company
- CEO: Atsushi Sugimoto
- Location: 1F, TERRACE SITE GOTANDA, 3-6-32 Nishi-Gotanda, Shinagawa, Tokyo
- Established: September 2019
- Capital: 100 million yen
- Business Activities: Development and provision of sustainability information disclosure cloud "SmartESG," operation of sustainability-focused media "ESG Journal Japan," and consulting services for sustainability specialists "ESG Advisory."