Team CW-X Celebrates International Women's Day with Inspiring Messages for Active Women

Celebrating Women's Strength with CW-X

In honor of International Women’s Day on March 8, the renowned conditioning wear brand CW-X, operated by Wacoal Co., headquartered in Kyoto, has launched a special initiative named Team CW-X. This initiative features motivational video messages aimed at women everywhere, focusing on the importance of staying active and embracing health in their daily lives.

International Women’s Day is a global event dedicated to promoting gender equality, celebrating women, and encouraging their achievements. CW-X, supported by research from the Wacoal Human Science Research and Development Center, produces functional wear designed to enhance the performance of individuals dedicated to an active lifestyle, regardless of gender.

Recognizing the unique challenges women face, such as breast movement during exercise and menstrual concerns, CW-X develops specialized products. Their offerings include sports bras that reduce breast bounce and sanitary shorts designed for movement, ensuring that women can exercise comfortably and freely.

As part of this initiative, CW-X highlighted the crucial role of conditioning through the Baby School program, which underscores the importance of fitness and health education. This effort perfectly aligns with the 2026 theme of International Women’s Day, “Give to Gain”, emphasizing the sharing of knowledge and experiences that forge new strength and connections.

The main feature of this campaign is a heartfelt character message from Kayoko Fukushi, the vice-captain of Team CW-X, who shares her encouragement to all women who engage in physical activities. Alongside this, visuals featuring female members of Team CW-X, taken with mimosa flowers, celebrate their ongoing challenges and endeavors. Each member offers insights into their passions and struggles, embodying the spirit of “Give to Gain.”

Team CW-X Members’ Messages

Kayoko Fukushi (Former Athlete):

"There isn’t a specific routine I follow, but I always pay attention to my posture and running form in everyday life. To the women out there, I believe those who take on challenges are truly admirable. Your hard work contributes to your personal growth!"

Naoko Watanabe (Mountaineer):

"I don’t do anything special in my everyday life, but during expeditions, I carefully manage my diet and hydration to maintain my condition. By staying fit, I can focus on reaching the summit! I encourage everyone to enjoy their exercise journey!"

Haruna Shima (Pickleball Player):

"I try to stretch and increase my range of motion whenever I notice it’s limited. Stay healthy—mentally and physically—so you can enjoy beautiful sports life!"

Azusa Funamizu (Wheelchair Tennis Player):

"I start every morning with a special bowel health bowl as breakfast and use a grid roller for stretching in the evening. Enjoying the little things helps me stay on track! Keep achieving your own personal best!"

Hanami Matsuura (Windsurfing Athlete):

"I weigh myself every morning and evening to assess my condition and adjust my meals accordingly. Staying hydrated is crucial! Every moment spent moving my body keeps me fresh. So let’s pursue our ideal selves together!"

Miku Ishii (Sport Climber):

"Even on days when I can’t do self-care, I still take a bath to unwind. It’s about balancing what you can do without overdoing it!"

Ayano Iimura (Fencer):

"I do stretches right after my bath. I wear recovery wear to relax my muscles, ensuring I’m fresh for the next day!"

Shiori Masuda (Wheelchair Basketball Player):

"I make it a point to soak up the morning sun as soon as I wake up. Let’s strive together with CW-X towards a brighter tomorrow!"

Among the supporting voices is Hannary, the official cheerleader group for the professional basketball team Kyoto Hannaryz, who also utilizes CW-X's conditioning wear. Their message to active women includes encouragement tailored to individual journeys, reminding everyone that every step, however small, towards their goals—supported by CW-X—can lead to a lighter and more vibrant self.

Featured Products for Active Women

To support women moving their bodies, CW-X offers:
SPORTS Wobble-Care Bra Performance Up:
Item Number: HTY128
Retail Price: Starting at ¥6,160 (tax included)
Features: Reduced breast movement with five-directional support. Perfect for prolonged physical activities like marathons.

SPORTS Wobble-Care Bra:
Item Number: HTY020
Retail Price: Starting from ¥4,370 (tax included)
Features: Designed to reduce breast movement while being comfortable for a variety of sports activities.

Sanitary Shorts:
Item Number: HSY400
Retail Price: Starting at ¥2,750 (tax included)
Features: Unique design prevents leakage and discomfort, ideal for various sports events.

The brand CW-X continues to support and empower those dedicated to leading active lifestyles through innovative products and awareness campaigns. Joining hands with inspiring women across various sports encourages a community where health and fitness are celebrated together.

For more information, visit the official CW-X website and their social media channels: Instagram and X.