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MANAKABURA’s Debut at Kyoto Isetan: A Celebration of Gender-Free Beauty

Starting from September 16th to 22nd, 2025, the Japanese gender-free cosmetic brand MANAKABURA will make its first appearance at the 3rd floor Beauty Area "Kirei Terrace" of Kyoto Isetan. Emphasizing sustainability and inclusivity, MANAKABURA is on a mission to redefine beauty standards through their unique eyebrow products.

As part of the launch, the event will distribute a complimentary "Eyebrow Makeup How-To Book" to all attendees, accompanied by personalized consultations utilizing this guide. Moreover, customers who purchase MANAKABURA products will have the opportunity to experience a complimentary eyebrow styling session valued at ¥5,500.

The Philosophy Behind MANAKABURA

MANAKABURA’s motto, "Your eyebrows tell your story," resonates in today's age of digital connectivity, where appearances are scrutinized more than ever. The brand, founded in Setagaya, Tokyo, combines gender-neutral philosophy with sustainability. Having been selected for the 2021 TOKIWA Lab., MANAKABURA plans to launch its e-commerce in 2024, positioning itself as a pioneer of a new kind of beauty that promotes self-expression through eyebrow styling.

The flagship product, the multi-functional eyebrow pencil and mascara called "MAYUZUMI," emphasizes individuality while offering practical solutions for styling. In a time dominated by social media interactions and virtual meetings, the emphasis on well-groomed eyebrows has become increasingly significant, making this event not merely a cosmetic showcase but a revitalizing experience for personal identity.

Event Details

The MANAKABURA popup will take place at:

• - Location: 3rd Floor, Beauty Area "Kirei Terrace," JR Kyoto Isetan
• - Dates: September 16 - 22, 2025
• - Hours: 10:00 AM to 8:00 PM (until 7:00 PM on the final day)
• - Featured Product: Eyebrow Pencil & Mascara “MAYUZUMI”

Visit and Get Exclusive Benefits

All attendees will be given a "Eyebrow Makeup How-To Book," which serves as a comprehensive guide that features eyebrow types and essential application techniques. This booklet will be complemented by personal consultations from Risa Narita, the founder and a professional eyebrow designer herself.

Additionally, customers who purchase at least one unit of the "MAYUZUMI" product will be entitled to a free personal eyebrow styling session. This exclusive offer represents not just a transaction but an opportunity to receive expert advice tailored to individual beauty needs.

About the Products

The "MAYUZUMI" features a convenient 2-in-1 formula that includes both a smooth eyebrow pencil (YUBENI) and a waterproof mascara (YUZUMI), making it suitable for versatile use. The pencil allows for swift application even on bare skin, and the mascara keeps the hair in place while adhering to lashes as well. Customers can choose from three colors: KUROTOBI (Jet Black), HARISURI (Almond), and SHITAN (Rosewood).

Company Vision

MANAKABURA is built on the ideal of transforming Japanese norms into global sensibilities. Through its innovative products and consumer-focused experiences, the brand aims to foster a more inclusive world of beauty where everyone can express their authentic selves. With its sustainable practices and gender-free approach, MANAKABURA is committed to advocating for a society that embraces true self-expression in beauty.

Contact Information

For inquiries, please reach out to

• - Company: MANAKABURA
• - Contact: Risa Narita
• - Email: [email protected]
• - Online Store: MANAKABURA Shop
• - Official Website: MANAKABURA Website
• - Instagram: @manakabura_cosme

What a fantastic opportunity to bring attention to the importance of self-expression through makeup! MANAKABURA looks forward to welcoming everyone during this exceptional week at Kyoto Isetan.