#Japan #Tokyo #PHOTON #Citizen #Eco-Drive

Eco-Drive 50th Anniversary Event

Citizen Watch Co., Ltd. is set to host a special event on June 13th and 14th, 2026, at Omotesando Hills in Tokyo to commemorate the 50th anniversary of their groundbreaking Eco-Drive technology. Since unveiling the world’s first analog solar-powered watch in 1976, Citizen has paved the way for innovative timekeeping solutions, embracing light as a power source even in low-light environments.

The Eco-Drive technology, which converts light into energy for watches, has expanded its reach and is now available in over 140 countries globally. This milestone event aims to showcase the evolution of Eco-Drive while highlighting its remarkable features, inviting enthusiasts and newcomers alike to immerse themselves in the history and future of watchmaking.

Attendees will have the opportunity to explore various content related to the development and historical significance of the Eco-Drive, alongside experiencing the brand’s commitment to design and technology through interactive exhibits. One of the highlights will be the exclusive unveiling of the limited edition Eco-Drive PHOTON, launching in the fall, which celebrates the brand's legacy.

What's in Store at the Event

The event will feature:

• - A historical overview showcasing Citizen's 50 years of Eco-Drive evolution.
• - Interactive learning environments where visitors can engage with and understand the Eco-Drive mechanism.
• - An exhibition of the forthcoming Eco-Drive PHOTON model alongside unique archival displays, not typically available to the public.

Event Details

• - Event Name: Eco-Drive 50th Anniversary Event
• - Date: June 13 (Saturday) - June 14 (Sunday), 2026
• - Location: Omotesando Hills, Space O, B3F, 4-12 Jingu-mae, Shibuya Ward, Tokyo 150-0001
• - Entry: Free / Pre-registration preferred

Note: Depending on reservation circumstances, time slots may be available for same-day entry.

How to Register

For reservations, please visit: Peatix Event Registration
Registration will be managed through Peatix’s event management service, with personal information handled according to their privacy policy and terms of use. Citizen Watch Co., Ltd. will also manage personal data for the event’s operational needs.

Citizen Watch Co., Ltd. has been a pioneer in the watch industry since its establishment in 1918, producing timepieces from components to final assembly in-house. Guided by their motto, “BETTER STARTS NOW,” they have consistently embraced innovation—first with mechanical watches, then with the introduction of Eco-Drive technology, and satellite wave technologies, all aimed at enhancing the future of timekeeping. As they celebrate five decades of Eco-Drive technology, Citizen continues to lead the industry into the future.

For more information on the 50 years of Eco-Drive innovation, visit: Citizen's 50th Anniversary Special

Eco-Drive is a registered trademark or trademark of Citizen Watch Co., Ltd.