Enhancing Regional Tourism: New Calls for Projects Announced

In an exciting development for local tourism, the Japanese government has announced the selection of projects from the first round of its "Regional Tourism Enhancement Project." Designed to improve the attractiveness of regional destinations, this initiative offers substantial support to encourage local touristic growth.

The Tourism Agency has shared updates regarding the successful projects from the initial call for applications, which can be accessed on the official project website. To foster broader participation and invite new ideas, a second call for applications has been initiated, running from May 28 to June 18 of the year 2025. This marks a crucial opportunity for local governments, destination management organizations (DMOs), and private sector businesses to join the movement to boost tourism in their areas.

Overview of the Regional Tourism Enhancement Project

The primary aim of this project is to sustain and promote inbound tourism to rural areas by developing unique and innovative tourism content utilizing local resources. This initiative is not just about enhancing attractions but includes comprehensive support for developing profitable and sustainable business models. The government recognizes that strong, innovative tourism products can stimulate local economies and foster vibrant communities.

Target Beneficiaries

Eligible applicants for this funding include local public organizations, DMOs, and private enterprises. The project seeks to engage a diverse range of stakeholders to create a collaborative ecosystem that can leverage local strengths effectively. Whether you are a local government looking to promote hidden gems or a private entrepreneur with fresh ideas, the Regional Tourism Enhancement Project has something to offer.

Funding Details

The financial support framework is structured to provide robust backing for tourism initiatives. Grants cover up to 4 million yen for direct costs, with a 50% subsidy rate for costs exceeding that amount. The maximum limit for funding is set at 12.5 million yen, while the minimum project cost must be at least 6 million yen. This financial assistance aims to alleviate the burden on participants and empower them to invest in their local tourism projects effectively.

Next Steps for Interested Parties

Those interested in participating in the second round of applications should prepare their proposals within the specified period. The full list of selected projects from the first round is available online, providing examples of successful applications and inspiration for potential applicants. Interested parties are encouraged to become familiar with these projects to understand what has resonated with evaluators and how they can refine their proposals for success.

With the impending second call for applications, the Regional Tourism Enhancement Project offers a vital chance for stakeholders to make a meaningful impact. By enhancing the tourism appeal of their regions, participants can help shape prosperous futures for their communities, promoting local culture and heritage while driving economic growth. As the application date approaches, now is the time to engage and ignite new possibilities for regional tourism development.

For more information, including guidelines for applications and details about the selected projects, visit the official project webpage: Regional Tourism Enhancement Project. You can also find the detailed list of first-round selected projects here: First Round Selection List.