#Japan #Tokyo #Neutrinos #S Holdings #TokTok Live

Major Success for S Holdings in TikTok Live Commerce

S Holdings, based in Shinagawa, Tokyo, is at the forefront of revolutionizing live commerce through its TikTok platform, the '燕チャンネル' (Yan Channel). The company has established a remarkable partnership with the Korean skincare brand NEUTRINOS, launching their flagship product, the 'Energy Water Mist,' exclusively in Japan. Since the start of their live commerce journey, they have recorded a staggering sales figure exceeding 40 million yen and sold over 10,000 units, showcasing the immense potential of this market.

Accelerated Sales Through Live Commerce

As soon as the exclusive sales contract with NEUTRINOS was announced, the '燕チャンネル' began robust promotions. Utilizing unique volcanic ash as a core ingredient, the 'Energy Water Mist' presents a distinctive skincare solution coupled with an innovative concept: an eye mist for hydration and freshness. This new routine quickly captured the attention of enthusiastic viewers in Japan, complementing their skincare regimens.

Through live demonstrations, S Holdings showcased the product's texture and effects in real-time, allowing viewers to ask questions and receive instant responses. This immediacy is a unique feature of live commerce, contributing to an expanding fanbase and establishing a pioneer presence in the continued growth of the brand in Japan.

By mid-May, the impressive milestones were clearly visible:

• - Cumulative Sales: Over 40 million yen
• - Units Sold: More than 10,000

Understanding the Hit: Engaging Engagement with the 'Eye Mist'

The 'Energy Water Mist' has made waves on social media for its formulation incorporating natural volcanic ingredients, which not only addresses excess oil to minimize pore visibility but also offers moisture and refreshment, catering specifically to the delicate eye area. Customers have found this dual functionality immensely beneficial, further boosting interest and sales.

S Holdings intends to build on this momentum and continue to unveil exceptional global brands to Japanese consumers, introducing innovative purchasing experiences that captivate and engage.

About the '燕チャンネル'

The '燕チャンネル' is a leading player in the TikTok live commerce arena, boasting top-tier sales performance across the platform. As a part of the 'S-LIVE JAPAN' production, known for its creativity and effective sales funnels, the channel has garnered immense success. Remarkably, it has achieved the number one spot in TikTok's monthly star rankings for seven consecutive months.

This exciting channel covers various genres, from beauty and Korean cosmetics to health food and their proprietary apparel brand, ABITOKYO. Furthermore, they spearhead initiatives to revitalize local economies through collaborations with municipalities and local businesses, such as achieving sales exceeding 40 million yen in just two days during dedicated projects.

Recently, S Holdings has significantly strengthened its ties with South Korean manufacturers, enabling live broadcasts directly from South Korea, thereby solidifying its position as a go-to platform for exclusive product launches tailored for the Japanese market.

About S-LIVE JAPAN

S-LIVE JAPAN is dedicated to enhancing the live commerce experience, operating multiple channels, including the prominent '燕チャンネル.' Certified as a TikTok Official Creator Agency Partner (CAP), it assists in bridging creators and businesses, ensuring productive promotional collaborations on TikTok.

The '燕チャンネル' has sustained remarkable achievements in the TikTok Shop GMV rankings, often leveraging data-driven insights for successful streaming initiatives.

Company Overview

Company Name: S Holdings Co., Ltd.
Location: 3-5-11 Kamioda, Meguro Villa Garden 4F, Shinagawa, Tokyo
CEO: Yung-Yasuhisa Tsubaki
Founded: May 14, 2012
Capital: 500 million yen
Business Focus: Live commerce, creator training, brand development, AI, and IT systems
Website: S Holdings

This company is poised for continued growth and relevance in the fast-paced environment of e-commerce, while being open to media inquiries for interviews and live event coverage.