#Japan #Tokyo #Convention Service #Food Wastage #Egao no Hashi

Japan's Innovative Food Waste Reduction Initiative

In an age where food waste is a growing concern, Japan's Convention Service Co., Ltd. is pioneering a solution that not only addresses this issue but also benefits local communities. This innovative program, known as "Egao no Hashi" (translated as "Smiles Bridge"), was officially launched to combat food waste generated during events. The program ensures that surplus meals, particularly bentos, are donated to children's cafeterias after events, distributing these meals to those in need.

Background of the Initiative

The groundwork for "Egao no Hashi" began in September 2022. The company, headquartered in Chiyoda, Tokyo, initiated discussions around developing a service that effectively minimizes food waste associated with gatherings and events. They engaged with local children's cafeterias to understand their needs, coordinated with bento lunch suppliers, and established stringent safety protocols for storage and transport of food items.

Steps taken

Prior to the official launch of the program, the company conducted considerable research and developed a thorough operational framework aimed at ensuring both food safety and waste reduction. In September 2023, they conducted a pilot trial, assessing the logistics of the program and ensuring all safety measures were in place. The official rollout of the service began on May 1, 2024, facilitating the delivery of leftover meals collected from the company's various meeting facilities and events to children's cafeterias across the country.

Collaboration with Toranomon Hills Forum

As part of their ongoing efforts to enhance sustainability in the event industry, a significant milestone is now being achieved with the expansion of "Egao no Hashi" to additional facilities. Starting September 1, 2025, the Toranomon Hills Forum will begin participating in this valuable initiative. Any surplus bento meals from events held at the forum will be redirected to nearby children's cafeterias, ensuring that these meals benefit those who need them within the community.

Future Aspirations

The Company is looking to further implement this program beyond their own venues by providing its expertise and allowing other facilities to utilize the "Egao no Hashi" name and logo. They are committed to fostering a culture of sustainability throughout the event industry by engaging with various stakeholders and encouraging them to join this important cause.

Current and Future Facilities

As of now, the following facilities have adopted the "Egao no Hashi" initiative:

• - Toranomon Hills Forum (Minato-ku, Tokyo) - Starts September 1, 2025
• - Kioi Conference (Chiyoda-ku, Tokyo) - Starts May 1, 2024

Additional participation will be seen in various events organized by the company.

For those interested in learning more or getting involved, find the latest updates on the company’s website: Japan Convention Service.

Conclusion

Through the expansion of "Egao no Hashi", Japan's Convention Service Co., Ltd. is not just tackling food waste but is also playing a pivotal role in the promotion of community welfare and sustainability. With careful planning and a clear vision, the company looks forward to reducing food waste significantly while supporting those in need, ultimately contributing to a more sustainable future.

Company Overview

• - Company Name: Japan Convention Service Co., Ltd.
• - Headquarters: 1-4-2 Kasumigaseki, Chiyoda-ku, Tokyo, Japan
• - President: Hirotake Chikunami
• - Established: December 7, 1967
• - Capital: 100 million yen
• - Website: Japan Convention Service

Business Operations

Japan Convention Service specializes in the management of international conferences and major academic societies. Their portfolio includes significant events such as the G7 Foreign Ministers' Meeting and numerous online and hybrid events, reaching over 20,000 participants. The company also collaborates with public institutions and local governments to enhance community services through its operations.