#Japan #Tokyo #bridal jewelry #Floriade #Royal Asscher

Royal Asscher Unveils New Bridal Jewelry Collections

Since its establishment in Amsterdam, Netherlands in 1854, Royal Asscher has been celebrated for its exquisite diamond-cutting craftsmanship. On March 20, 2026, the esteemed jeweler will introduce two stunning new bridal jewelry collections: FLORIADE and ROYAL ASSCHER SIGNATURE CUT.

FLORIADE Collection: A Floral Inspiration

The FLORIADE collection pays homage to the Netherlands, a country renowned for its beautiful flowers. This series showcases engagement rings adorned with delicately set diamonds that elegantly represent tulips in bloom. The engagement ring features a stunning design that captures the floral essence, while the wedding band complements it with soft curves echoing the petals and leaves of blooming tulips. The attention to detail ensures that the rings exhibit beauty not only from the front but also from the profile, adding a graceful touch to the wearer’s hand.

Additionally, the collection will include an engagement pendant designed with meticulous attention, featuring a center stone surrounded by a halo of smaller diamonds, resembling a flower in full bloom. The elegant and translucent look of this piece evokes the delicate charm of nature.

Pricing Information

• - Engagement Ring (ERA822): Starting from ¥286,000 (including tax, reference price for a center diamond of 0.17ct)
• - Wedding Band (WRB080): ¥253,000 (including tax, approximately 2.3mm wide, 14 pieces total of 0.16ct)
• - Wedding Band (WRA070): ¥181,500 (including tax, approximately 3.2mm wide)
• - Engagement Pendant (EPA209): Starting from ¥376,200 (including tax, reference price for a center diamond of 0.17ct, includes a crown charm for engraving)

ROYAL ASSCHER SIGNATURE CUT: A Celebration of Elegance

From the new ROYAL ASSCHER SIGNATURE CUT series, the marriage bands feature the signature step-cut characteristic of the Royal Asscher cut. These rings are designed to be a silent partner for couples as they embark on life together, embodying a radiant brilliance that reflects their eternal vows of love.

Pricing Information

• - Wedding Band (WRB081): ¥253,000 (including tax, approximately 2.7mm wide, 12 pieces total of 0.17ct)
• - Wedding Band (WRA071): ¥198,000 (including tax, approximately 3.2mm wide)

Upcoming Bridal Fair

From April 1 to May 6, 2026, the Royal Asscher Bridal Fair will be held. During the fair, customers who purchase select bridal jewelry will receive an exclusive jewelry box. This special offer highlights Royal Asscher's commitment to celebrating love and craftsmanship.

Fair Details

• - Dates: April 1 (Wednesday) to May 6 (Wednesday, holiday)
• - Locations: Royal Asscher boutiques and authorized retailers nationwide
• - Special Offer: Original jewelry box with purchase of selected bridal jewelry

For more information, visit the Royal Asscher Official Website or contact their customer service via email at [email protected] or phone at 0120-407-957, available weekdays from 10 AM to 6 PM.