#Japan #hospitality #Toyama #Hotel Enoe

A Fresh Start in the Heart of Toyama: Hotel Enoe's Rebranding

The sum of hospitality experiences is set to elevate as Hospitality Operations Co., Ltd., headquartered in Chiyoda, Tokyo, prepares to unveil its rebranded hotel, Hotel Enoe Toyama, on August 29, 2025. Having first debuted in Hakodate, Hokkaido in October 2024, this marks the second location for the innovative brand and its first in the Hokuriku region. Positioned in the bustling center of Toyama City, Hotel Enoe aspires to serve as the ideal hub for both tourists and business travelers alike.

Ideal Accessibility and Local Attractions

Nestled within walking distance from Toyama Station, this new establishment ensures easy access to major attractions. Guests can explore Toyama Castle Park, the picturesque Togigawa Kanketsu Park, and the unique Toyama Glass Art Museum, showcasing the region's rich historical, natural, and artistic significance. Additionally, visitors can indulge in a leisurely coffee at the renowned Starbucks at Kanketsu Park, often dubbed the most beautiful Starbucks in the world. For those yearning for broader adventures, the hotel provides excellent transport links to the Tateyama Kurobe Alpine Route and the scenic Himi and Takaoka areas, catering to day trips that showcase the diversity of the Hokuriku landscape.

An Inviting Atmosphere

Upon entering Hotel Enoe Toyama, visitors are welcomed by a warm and wooden interior design, creating a peaceful retreat to melt away travel fatigue. The spacious front desk staff is dedicated to providing sincere hospitality, ensuring that every guest enjoys a comfortable experience from check-in through their stay. A lounge area offers complimentary drinks, featuring local sake and expertly brewed coffee for guests to relish.

Rooms Designed for Relaxation

The hotel boasts 227 smoke-free rooms available in various configurations, including double, twin, triple, and universal rooms. Each room is equipped with Serta mattresses for a restful sleep and features amenities such as humidifying air purifiers and complimentary Wi-Fi, ensuring a pleasant stay. Environmentally conscious, the hotel also utilizes biomass products for essentials like toothbrushes and razors.

A Gastronomic Journey with Local Flavors

Guests can kickstart their morning with Hotel Enoe Toyama's breakfast buffet, showcasing a rich selection of traditional Japanese and Western dishes. Notable items include local favorites such as masuzushi (grilled trout sushi), firefly squid tempura, and dishes highlighting white shrimp. The menu also features regional specialities like the much-loved Toyama Black Curry and locally sourced Koshihikari rice. This culinary experience offers guests a delightful way to engage their senses and sample the local cuisine.

Free Trial Stay Campaign

To celebrate its reopening, Hotel Enoe Toyama is launching an exciting trial stay campaign, offering free overnight stays to five groups of ten lucky winners. Participants can enter by following the hotel’s official Instagram account and answering a short survey. The campaign runs from August 4 to August 31, 2025, with a stay period until February 26, 2026, making it an unmissable opportunity for visitors eager to experience this vibrant new hotel.

Exclusive Rebranding Plans

In addition to the trial stay, Hotel Enoe Toyama is also offering exclusive rebranding plans through its official website, with prices starting at ¥6,500 per night per person for bookings until November 30, 2025. Travelers can look forward to a truly unique experience that sensitively integrates local culture, comfort, and modern amenities.

For more details about Hotel Enoe Toyama, visit the official site.

About Hospitality Operations Co., Ltd.

Hospitality Operations Co., Ltd. operates an array of ventures, including hotels, ryokans, glamping sites, ski resorts, golf courses, and childcare services, making it a versatile player in the hospitality field since its establishment in July 2005. For more information, check their corporate website.