#Japan #Tokyo #Ergobaby #DADWAY #BabyBus

BabyBus and DADWAY Collaboration

DADWAY, a prominent company based in Yokohama, Kanagawa, is thrilled to announce its first collaboration with BabyBus, an incredibly popular brand known for its educational content for preschoolers. The festive spirit will come alive at the DADWAY/Ergobaby store in Futako-Tamagawa Rise, where a special pop-up shop entitled "Christmas Toy Collection" will showcase a range of BabyBus products, available from November 26 to December 25, 2025. A highlight of this collaboration will be the character greeting event featuring the beloved panda character, Kiki, set to take place on November 29.

About BabyBus

With over 5.3 million subscribers on YouTube, BabyBus is dedicated to creating engaging educational content for children aged 0 to 6 years. Using charming characters like Kiki and her twin brother Miu Miu, BabyBus delivers interactive videos, learning apps, and audio stories. Their diverse content covers essential themes such as education, life skills, rules, disaster preparedness, and career education, making it accessible in 12 languages worldwide. This has established BabyBus as a beloved brand among children globally.

As the world increasingly embraces digital media, BabyBus strives to transform screen time into enjoyable and enriching experiences for young learners. Their approach combines fun with educational value, giving children the opportunity to learn while being entertained.

Featured Products

The collaboration will feature various engaging products from BabyBus, primarily available online. However, the pop-up store provides a unique chance for parents and children to see the items in person, with exciting special gifts for early shoppers!

1. The First Illustrated Encyclopedia

Price: ¥7,678 (tax included)
This interactive encyclopedia comes with a special pen that, when used to touch illustrations, plays audio of names and explanations. Children can learn through 22 themes available in Japanese, English, and Chinese, enhancing their educational experience with quizzes and music modes. Additionally, recording stickers allow children to create personalized versions of the encyclopedia.

2. The First Talking Bus

Price: ¥4,578 (tax included)
With this interactive bus, inserting a card initiates conversations with Kiki in both Japanese and English! The accompanying 170 word cards cover a wide range of subjects, including hiragana, the alphabet, and numbers. The bus also features popular BabyBus songs and can be used without cards. With a rechargeable battery and adjustable volume levels, it offers an entertaining learning environment.

3. The Magical Water Coloring Book

Price: ¥1,078 each (tax included)
What color will it become? Using the included water brush, children can color the outlines of provided illustrations. Since it uses water, it’s mess-free, and after drying, it can be reused again and again. These compact activity books also help children learn the names of animals and foods in Japanese, English, and Chinese while they play.

Character Greeting Event

On November 29, attendees will have the unique opportunity to meet Kiki at the DADWAY/Ergobaby store. This special encounter will allow families to create lasting memories through photo opportunities and interactions with the character!

Event Details:

• - Date: November 29, 2025 (Saturday)
• - Times: ① 11:00 AM / ② 1:00 PM / ③ 4:00 PM
• - Location: Inside DADWAY/Ergobaby Futako-Tamagawa Rise store
• - Character Appearance: Kiki
• - Tickets: Distribution starts one hour before each session at the store (limited to 30 families per session)
• - Participation Fee: Free

Important Notes:

• - A photo session will take place; attendees should bring their own cameras.
• - Ticket distribution will end once the limit of 30 families is reached for each session.
• - The event may change or be canceled due to unforeseen circumstances.

Pop-Up Shop Overview

The pop-up shop will run from November 26, 2025, to December 25, 2025, at the DADWAY/Ergobaby location within Futako-Tamagawa Rise shopping center. This shop will not only highlight BabyBus but also a curated selection of popular toys, supporting families in their Christmas gift choices.

Located conveniently at 2-21-1 Tamagawa, Setagaya, Tokyo, and directly accessible from the Tōkyū Den-en-toshi Line and Ōimachi Line at Futako-Tamagawa Station, DADWAY/Ergobaby aims to enrich family living with a range of carefully selected products.

Company Information

DADWAY, founded in 1992, imports and sells premium baby products globally. They are the exclusive Japanese importer for notable brands like Ergobaby, Sassy, NUK, and aden + anais™. With a commitment to meeting the needs of Japanese families, they continue to develop original products and operate the DADWAY select shop, thriving on the philosophy of creating exciting daily experiences for children and their families.