#Japan #Tokyo #Giftie #Merpay #eGift System

Giftie Expands e-Gift Opportunities with Innovative Plugin

In an impressive move to elevate corporate member services, Giftie Inc., a Tokyo-based company specializing in e-gift platforms, has announced the launch of a new plugin that allows businesses to seamlessly sell e-gifts directly through their member service sites and applications. This innovative functionality will be made available starting April 2025.

Giftie has positioned itself as a key player in the e-gift industry, driven by its mission to create connections among people, companies, and communities through personalized gifting. The newly developed plugin aligns with the company’s vision, facilitating the integration of e-gift sales into existing corporate member platforms. This empowers businesses to offer their members a suite of over 1,000 e-gift options right within their apps, utilizing accumulated points or sales figures for purchases.

As part of its initial collaboration, Giftie has partnered with Merpay, the payment platform of the popular Japanese flea market app, Mercari. This partnership enables members of Mercari to purchase e-gifts utilizing their sales revenue or points within the platform. The newly introduced “Mercari Gift” service will allow customers to choose from approximately 550 e-gift items across 50 brands, providing a rich selection of gifting options like Starbucks drink tickets and Amazon gift cards, starting from April 22, 2025.

A Comprehensive e-Gift Platform

Giftie operates an integrated e-gift platform, providing services that encompass everything from e-gift issuance to distribution. Key services include the casual gifting platform, giftee®, an e-gifting system for businesses, and various digital solutions for municipalities. The launch of the new plugin adds yet another dimension to their offerings, enabling businesses to create customized e-gift sites tailored to their specific needs. With this plugin, companies can enhance member satisfaction by providing a convenient and engaging gifting experience.

Members can link their account IDs to the service, allowing them to purchase e-gifts using various payment methods within the app. Once purchased, the e-gifts can be redeemed by the buyers or gifted to friends and family through email or social media, thus broadening the appeal of e-gifting.

Benefits of e-Gifting for Corporations

By integrating this plugin into their member services, businesses can significantly increase member engagement and satisfaction. This integration is designed to be flexible, allowing adjustments in user interfaces and the types of gifts offered to meet diverse corporate needs. Corporations will be able to leverage the plugin not only to enhance their own services but also to foster a culture of gifting among members, creating a meaningful connection in both personal and business relationships.

Giftie aims to strengthen its external partnerships to expand the e-gift distribution network further. The company’s initiatives are not only targeted towards enhancing service offerings but also focus on the broader goal of cultivating a gifting culture in Japan that allows individuals to express their feelings more easily through the act of giving.

With this strategic move, Giftie is determined to make e-gifting a common practice in everyday life, helping people convey their sentiments in a thoughtful manner. The expected growth in e-gift distribution is significant, projecting a total value of around 100 billion yen by the end of 2024 due to the successful integration of e-gift systems across various channels.

Stay tuned for more updates as Giftie continues to innovate and lead the charge in the world of e-gifting.