#Japan #Tokyo #atmos #ASICS SportStyle #GEL-NYC

Dive into the Atmos x ASICS SportStyle GEL-NYC 'Hyouzan'

In an exciting collaboration, atmos is set to release a special edition of the beloved ASICS SportStyle model, the GEL-NYC. This exclusive design, named 'Hyouzan,' draws inspiration from the serene and mysterious beauty of icebergs. It's a footwear piece that embodies elegance and strength while telling a story of hidden potential.

Design Inspired by Nature

The 'Hyouzan' design features a stunning color palette with a white, grey, and blue upper that mirrors the colors of an iceberg. Deep blue accents on the heel and GEL section evoke the iceberg's majestic appearance, making these shoes as captivating as they are functional. The attention to detail extends to the inner sole, which incorporates a design of an iceberg floating on tranquil waters, reinforcing the theme of beauty and strength.

Symbolizing Hidden Strength

The iceberg serves as a metaphor for the duality of appearance and capability—only a small fraction of its mass is visible, while immense strength lies beneath the surface. This concept resonates beautifully with the construction of these sneakers, supporting a narrative of overcoming challenges and pushing boundaries. It's a footwear choice for those ready to embrace their hidden potential.

A Blend of Heritage and Modern Functionality

At the core of the 'Hyouzan' is the original GEL-NYC model, which marries heritage with modern running aesthetics. Built upon the foundation of the GEL-NIMBUS 3, the upper features a harmonious blend of various textures from the MC-PLUS V. Furthermore, the shoe incorporates the GEL-CUMULUS 16's touring system in the sole, delivering a retro vibe paired with striking contrasts. This unique combination of lightweight materials and GEL technology enhances comfort, making each step a pleasure.

Product Information

• - Model: ASICS SportStyle GEL-NYC atmos “Hyouzan”
• - Product Number: 1203A975-100
• - Price: ¥22,000 (tax included)
• - Available Sizes: 23.0cm - 29.5cm
• - Release Date: Scheduled for October 23, 2025
• - Available At: atmos stores and online shop

Lottery Details

Beginning October 17, 2025, at 5:00 PM until October 22, 2025, at 8:59 AM, interested buyers can enter a lottery for a chance to purchase this exclusive model. More information can be found on the atmos website.
Enter the Lottery Here

A Call to Experience the Unseen

Wearing the GEL-NYC gives you an opportunity to truly experience the exceptional functionality that lies beneath the surface—much like the iceberg's story. Supporting you in transcending visible limits and embracing new challenges, the 'Hyouzan' elevates your everyday style with a sophisticated touch. With its stunning design, this sneaker is not just footwear but a statement of strength and elegance that motivates you in your daily pursuits.

As the launch date approaches, sneaker enthusiasts should prepare for this exclusive drop that marries art and performance, inviting wearers to discover the uncharted territories of their potential.

About atmos

Originating in 2000 in Harajuku, Tokyo, atmos has become a prominent name in sneaker culture. The name 'atmos' reflects the essence of the shop, derived from the term atmosphere, making it an integral part of sneaker fashion. Known for unique collaborations and exclusive releases, atmos continues to shape the sneaker landscape globally. Visit atmos for more details.

About ASICS SportStyle

ASICS SportStyle represents the convergence of athletic technology and lifestyle, making active living accessible to everyone. Committed to evolving past innovations, ASICS aims to integrate world-class sports technology with stylish designs. Explore more about ASICS at ASICS SportStyle.