INFINITE Expands International Presence with Strategic Acquisition of Greentarget UK

INFINITE Expands Its Global Reach with the Acquisition of Greentarget UK

Infinite Global, a prominent name in international communications and reputation management, has announced a significant stride in its global expansion: the acquisition of Greentarget UK (GT). This strategic move not only enhances Infinite's footprint in London but also complements its recent acquisition of Dukas Linden Public Relations in New York, creating a robust transatlantic platform for financial and professional services.

Founded in 2006 and located in the City of London, Greentarget UK has established itself as a leading communications agency specializing in financial and professional services. The agency boasts a multilingual team adept at navigating the complexities of international financial markets, which is invaluable for clients ranging from banks to fintech startups. With this acquisition, Infinite aims to leverage GT’s expertise, particularly in markets across the UK, Europe, and North America.

Jeff Watt, the Managing Director of GT, will join Infinite's management team, taking the reins of European operations. Both Jamie Diaferia, the Founder and CEO of Infinite, and Watt expressed excitement about the integration, highlighting how this partnership will enhance service offerings and cater to a broader range of sophisticated clients.

Diaferia stated, “GT's expertise, senior-led approach, and strong culture make them an ideal fit for Infinite.” His sentiments echo the company’s commitment to growth through strategic acquisitions, illustrating a clear pathway to enriching client relationships through enhanced capabilities. The integration of GT and the previous acquisition of Dukas Linden Public Relations has effectively doubled Infinite’s presence in key cities like London and New York, significantly bolstering its reach and influence across important business hubs.

This acquisition positions Infinite to emerge as a fully integrated, full-service agency focused on asset and wealth management firms and other participants in capital markets. It emphasizes the need for cohesive communication strategies amid a challenging regulatory landscape, where clients increasingly seek reliable partners who understand multifaceted market dynamics.

With over 120 consultants across various locations including London, New York, San Francisco, and Chicago, Infinite is poised to provide coordinated, cross-border solutions to financial services mandates. The combined resources of GT and Dukas Linden enhance Infinite's ability to offer comprehensive services that include media relations, crisis communications, and digital media strategy - essential tools for navigating today’s complex financial communications environment.

Moreover, the acquisition highlights Infinite's disciplined growth strategy, following ParkSouth Ventures’ investment less than a year ago. This calculated approach to merging capabilities signals a robust commitment to not only expand in scale but also deepen the agency's relevance in the fast-evolving financial services landscape.

In conclusion, the acquisition of Greentarget UK by Infinite Global unfolds an exciting chapter in their ongoing expansion narrative, reflecting the agency’s dedication to providing expert communication services tailored to the intricate needs of financial organizations worldwide. As Infinite continues to assert its presence in global markets, clients can expect enhanced support and innovative strategies to navigate the complexities of finance and professionalism in an ever-changing environment.

For more information about Infinite Global and their services, visit infiniteglobal.com.