Heights Wellness Retreat Expands Leadership with Key Executive Hires

Executive Leadership Expansion at Heights Wellness Retreat

Heights Wellness Retreat, a rapidly growing wellness franchise that evolved from its previous identity as Massage Heights, has recently made significant appointments to enhance its executive team. The franchise has welcomed Andrea Hohermuth as Chief Transformation Officer and Cecilia Johnson as Chief Financial Officer. These strategic hires are part of the ongoing evolution of the Heights brand, aiming to fortify its operational excellence and bolster franchise success.

Changes in Leadership

Andrea Hohermuth brings over 20 years of invaluable experience in executive leadership, particularly in franchising and operations. Before joining Heights, she served as President of FASTSIGNS International, where she was responsible for managing franchise operations, national sales, and implementing innovative technology solutions across a network of 775 locations worldwide. Hohermuth's expansive experience positions her as a vital asset for Heights as they enter a new era of growth.

As Chief Transformation Officer, her primary role will focus on overseeing the brand's strategic evolution—including rebranding existing retreats, launching new wellness services, optimizing both operational processes and technology, and establishing a scalable framework for sustainable growth. "I’m drawn to companies that are in pivotal moments, whether it’s a startup or a longstanding brand undergoing significant changes," Hohermuth expressed. "Heights Wellness Retreat resonates deeply with my commitment to wellness and franchising, providing me an incredible opportunity to make an impact."

Cecilia Johnson, on the other hand, has over 30 years of comprehensive experience in the finance sector. She initially joined Massage Heights in 2014, enhancing financial systems to support franchisee profitability and facilitating sustainable growth. After successfully steering a roofing distribution brand through a private equity exit, Johnston returns to her roots as the Chief Financial Officer of Heights Wellness Retreat.

In her capacity, Johnson will oversee the financial strategy, ensure operational execution aligns with growth planning, and help maintain the brand’s integrity as it scales. Her unique experience as a franchisee of The Gents Place provides her with firsthand insights into the operational drivers of success at the unit level. "I am passionate about the direction this brand is heading. It’s inspiring to see how much it has evolved and grown, and I’m excited to contribute to our wellness commitment—helping individuals lead healthier, more fulfilling lives,” stated Johnson.

Focus on Franchise Growth and Wellness Innovation

The collaboration between Hohermuth and Johnson is set to advance the transformation of Heights Wellness Retreat, ensuring that franchisees and their guests enjoy a holistic wellness experience that emphasizes both physical and mental well-being. As the wellness market continues to expand, Heights is strategically positioned to respond to the increasing demand for high-quality services, driven by a commitment to innovation and customer satisfaction.

Shane Evans, Co-Founder and CEO, expressed confidence in the leadership team: "Andrea and Cecilia each embody the core values that we seek at Heights. Andrea’s extensive experience in scaling franchise systems aligns perfectly with our transformation vision, while Cecilia’s financial expertise ensures we navigate our growth sustainably. Together, they are equipped to propel our brand into the next chapter of success."

With the global wellness industry projected to reach an astonishing $9 trillion by 2028, the future appears bright for Heights Wellness Retreat. There are prime territories available across the United States for potential single and multi-unit operators looking to join Heights’ franchise family. Those interested in exploring franchise opportunities can visit their website at heightswellnessretreat.com for more information.

About Heights Wellness Retreat

Established initially in 2004 as Massage Heights, Heights Wellness Retreat has undergone a transformation into a next-generation wellness franchise. With more than 100 locations in the U.S. and Canada, the brand fuses traditional therapies such as massage and skincare with cutting-edge touchless technologies, which include cryotherapy, infrared sauna, and lymphatic drainage treatments. Heights Wellness Retreat is dedicated to enhancing the physical, mental, and emotional well-being of its guests while empowering franchisees to reach their full potential through its science-backed wellness experiences.