Yokomori Manufacturing Introduces New Corporate Philosophy and Website Revamp

Yokomori Manufacturing Revamps Corporate Identity and Website

Yokomori Manufacturing Co., Ltd., a top manufacturer of steel staircases based in Shibuya, Tokyo, has recently unveiled its newly redesigned corporate website. This makeover coincides with a renewed focus on the company’s mission, vision, and values (MVV), which were established to embody its commitment to quality craftsmanship and innovation. The revamped site went live on July 1, 2026, and was supported by Imajina Co., Ltd., a branding partner headquartered in Chiyoda, Tokyo.

Purpose Behind the Website Revamp

The Japanese construction industry currently faces significant challenges, including a shrinking workforce and the implementation of labor hour regulations starting in 2024. As the pressure to deliver high-quality work within limited timeframes intensifies, companies must enhance their value proposition. This landscape has brought about a trend towards standardization in the methods and products used in construction.

In this context, technological skills that can cater to detailed needs and specific designs are becoming increasingly valuable. Since its founding in 1951, Yokomori Manufacturing has consistently honed its ability to realize customer expectations, aiming to remain a vital and preferred provider in the industry.

To solidify this commitment, Yokomori Manufacturing has established a new MVV, reflecting its dedication to continuous improvement and innovation in creating value. The updated corporate website serves as a platform to communicate this new philosophy to both internal and external stakeholders.

Introducing Yokomori's Mission, Vision, and Values

The cornerstone of Yokomori's strength lies in its 'realization power,' a combination of adaptability and in-depth exploration of feasible solutions. The newly defined MVV encapsulates the company's essence:

- MISSION: To continuously generate new options in people’s daily lives through space conceptualization and realization power.
- VISION: To establish new standards with ‘power of realization’ that resonates with everyone involved, enabling them to say, “I’m glad I knew about you.”
- VALUE: To gather the potential of each individual and inspire the hearts of many.

Highlights of the New Corporate Website

The redesigned website not only articulates the new MVV but also aims to provide an intuitive experience that encapsulates Yokomori’s core values and capabilities:

1. Stunning Staircase Gallery: Visitors are immediately captivated by the visual feast of impressive project examples. Featuring iconic constructions such as the Tokyo Kaikan and Shiseido Global Innovation Center (S/PARK), this gallery underscores the emotional impact of staircases, highlighting their role as focal points in architectural spaces.

2. Insight into Yokomori's Solutions: The page titled “What is Yokomori’s Staircase?” succinctly encapsulates why the company remains a leading provider. Featuring innovative solutions such as ‘dry landings’ that eliminate the need for site-cast concrete and the ‘bon-Strong’ handrail that enhances horizontal strength, the extensive product lineup illustrates Yokomori’s proactive approach to addressing challenges across various venues.

3. Resourceful Columns for Professionals: The website now boasts an expanded library of specialized articles, such as “Smooth Building Approval Applications” and “Roles and Standards of Stair Landings,” which are directly relevant to architects and contractors. This knowledge-sharing initiative positions Yokomori as a trusted partner in creating superior structures.

Through these offerings, the new site powerfully conveys the message of the tagline, “Towards spaces that move your heart,” reflecting Yokomori Manufacturing’s commitment to excellence.

Future Outlook

Moving forward, Yokomori Manufacturing is determined to leverage the new MVV in extending its ‘realization power’ beyond skyscraper staircases, exploring residential staircase manufacturing, renovation projects, and international ventures. With the rallying cry of “Towards spaces that move your heart,” the company aims to be a name that resonates with all stakeholders, contributing to the evolution of industry standards in the construction sector.

Company Overview

- Name: Yokomori Manufacturing Co., Ltd.
- CEO: Ariake Takeshi
- Location: 1-47-1 Sasazuka, Shibuya, Tokyo 151-0073, Melkmaaru Keio Sasazuka
- Established: Founded in 1951 / Incorporated on December 16, 1961
- Business Activities: Design, manufacturing, and installation of steel staircases and handrails, as well as staircase renovation projects.
- Website: Yokomori Official Site

Project Partners for the Corporate Site and MVV

Imajina Co., Ltd. played a key role in the language formulation of MVV and the overall corporate branding via this project. For more details, visit Imajina.