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Connecting Greek and Serbian Professionals for Expo 2027

On October 29, 2026, a significant meeting is set to take place in Athens as tourism industry leaders and business representatives from Greece and Serbia come together at the luxurious InterContinental Athenaeum. This gathering aims to explore potential partnerships and collaborate on initiatives leading up to EXPO 2027 in Belgrade, marking the first specialized exhibition in the Western Balkans.

Purpose of the Event

The meeting will kick off with a press conference featuring Igor Kovačević, the Director of Operations and the International Participants Department, alongside Dimitrios Skaikos, the General Commissioner for the Greek section. Following the press conference, the agenda includes presentations, a roundtable discussion, and a Q&A session that will delve into opportunities for joint participation and business cooperation.

The event will also facilitate B2B meetings, enabling tourism professionals and Serbian partners to discuss and develop travel packages that intertwine the EXPO experience with other cultural and recreational activities throughout Serbia. Kovačević expressed that, "For Serbia, Greece serves as a natural partner to build cultural and economic bridges, strengthening ties that will allow us to welcome the world to Belgrade for EXPO 2027."

Economic Context

The importance of this partnership is underscored by recent statistics from Serbia’s Ministry of Interior and Foreign Trade, highlighting that bilateral merchandise exchanges reached €884 million in 2025, alongside approximately €1.27 billion in services. Such figures emphasize the growing interdependence and economic collaboration between the two nations, creating a fertile ground for fruitful partnerships.

Event Details

• - Date: Thursday, October 29, 2026
• - Press Conference Time: 9:30 AM – 10:30 AM
• - Main Program Time: 10:30 AM – 1:30 PM
• - Location: InterContinental Athenaeum, Ypsilon Omikron Rooms, 89-93 Syngrou Avenue, Athens

About Expo 2027 Belgrade

Scheduled to take place from May 15 to August 15, 2027, Expo 2027 Belgrade will revolve around the theme "Play for Humanity: Sport and Music for All." Organizers anticipate participation from over 140 countries and expect approximately four million visitors over the span of 93 days. Furthermore, more than 250 bilateral business events and up to 50,000 B2B meetings are projected throughout the expo, offering numerous opportunities for networking and collaboration.

This upcoming gathering in Athens marks a pivotal step toward creating lasting partnerships that can pave the way for innovative ventures and cooperative initiatives as countries gear up to showcase their cultures, innovations, and talents during Expo 2027.

In conclusion, the convergence of Greek and Serbian professionals represents not just a meeting of minds, but a monumental step forward in fortifying relationships that hold the promise of mutual growth and cultural exchange. As the date for Expo 2027 approaches, the collaborations formed will surely resonate long after the last visitor has departed from Belgrade.