#Japan #Tokyo #Morangbon #Chapche #Kimbap

Introducing Morangbon's New Frozen Chapche Kimbap

Morangbon Co., based in Fuchu, Tokyo, has revealed an exciting new addition to their frozen foods lineup: the "Gugissiri Chapche Kimbap," set to launch on September 1, 2025. This product promises to be a delightful blend of flavors and textures that Korean cuisine is celebrated for.

Product Highlights

A Flavorful Creation

The "Gugissiri Chapche Kimbap" is carefully crafted, packed with delicious ingredients that will satisfy your taste buds. This handmade kimbap features:(1) Fluffy, steamed domestic rice (2) Seasoned beef (3) Sweet potato noodles (4) Fresh vegetables like carrots and bell peppers (5) Garnished with finely sliced egg and dried daikon, offering a delightful crunch.

Cooking this delicious meal is effortless: simply microwave it for four minutes at 600W, then let it steam in the bag for approximately 15 minutes, and it's ready to enjoy.

Development Insights

The Appeal of Kimbap and Chapche

Morangbon conducted research to understand the appeal of kimbap among consumers. Findings indicated that people appreciate the variety of ingredients and textures, vibrant presentation, and the perfect blend of flavors enhanced by sesame oil. Chapche, a popular Korean dish consisting of stir-fried julienned vegetables mixed with sweet potato noodles, complements kimbap beautifully. The method of seasoning each ingredient adds depth to the dishes, making them a perfect pairing.

Growing Popularity

Recent data shows that awareness of kimbap has risen to 75%, with an 8% increase in people having positive dining experiences with it. Among those who have tried kimbap, 84% expressed a desire to enjoy it at home. This growing interest and positive consumer feedback inspired Morangbon to create a product that encapsulates the essence of kimbap enjoyed at traditional Korean restaurants, while allowing for convenience at home. A hearty serving of meat and vegetables promises satisfaction for both the body and mind.

Product Overview

• - Product Name: Gugissiri Chapche Kimbap
• - Weight: 265g (containing 10 pieces)
• - Case Quantity: 10 packs per case
• - Storage: Keep frozen at -18℃ or below
• - Shelf Life: 360 days
• - Retail Price: 850 JPY (tax excluded) / 918 JPY (tax included)

The New Lineup

The rollout of "Gugissiri Kimbap" reflects Morangbon's commitment to delivering authentic Korean flavors, blending convenience with quality. With this new introduction, a fulfilling and flavorful meal is just a microwave away. Enjoy the enriching experience of Korean cuisine right in your home with Morangbon's newest frozen offering.