#United States #Los Angeles #B. Riley Financial #Nasdaq RILY #BRC Group Holdings

B. Riley Financial Transitions to BRC Group Holdings, Inc.

In an important development for the financial services sector, B. Riley Financial, Inc. (NASDAQ: RILY) has announced its rebranding to BRC Group Holdings, Inc., effective January 1, 2026. This strategic decision marks a significant shift as the company evolves from a purely financial services platform into a multifaceted portfolio of businesses that extends beyond finance.

A New Identity for a New Era

The name change reflects the company's journey and growth since its inception. Founded in 1997, the firm was originally known as B. Riley & Co., commonly referred to as BRC. Chairman and Co-CEO Bryant Riley emphasized that this rebranding is not merely cosmetic but represents the company's transformation over the past three decades. It signals their transition into a diverse array of sectors, including telecommunications, retail, and various forms of investment.

“We have grown through opportunistic investments in diversified financial services, telecom, and retail, and today, we take a significant step forward in encouraging our portfolio companies to cultivate their unique brand identities and define their futures,” said Riley.

Expanding Horizons

BRC Group Holdings, as it will be known, encompasses a wide range of operations, including:

• - Financial Services: Provides custom-tailored solutions to small and middle-market companies, encompassing banking services, capital markets operations, and wealth management.
• - Telecommunications: Offers a variety of consumer and business services such as traditional and cloud phone services, internet, and data solutions.
• - Retail Ventures: Engages in retail, specializing in sectors like home furnishings and mobile computing accessories.

This diversified approach is designed to maximize shareholder value and afford each subsidiary the opportunity to flourish under its own identity while still benefiting from the collective strength of the group.

Future Plans and Strategies

Accompanying the name change is the launch of a new corporate website, www.brcgh.com, scheduled to go live on the same day as the rebranding. The company plans to maintain its NASDAQ ticker symbol as 'RILY,' ensuring continuity for shareholders while embarking on this new chapter.

Riley reiterated their commitment to shareholder engagement, noting that maintaining the ticker symbol will minimize confusion and reinforce the relationship with investors who have supported the company over the years.

Risks and Forward-Looking Statements

While the rebranding opens new avenues for growth, it also introduces a level of uncertainty, as noted in a series of forward-looking statements made by the company. These statements highlight potential risks that could affect performance, including market fluctuations and the execution of new strategies. The company is keen on managing these risks while striving to meet its strategic milestones.

In conclusion, this transition to BRC Group Holdings, Inc. signifies an exciting new chapter for the organization, reflecting its commitment to adaptability and growth within an ever-evolving market landscape. The name encapsulates the company’s heritage while paving the way for its future endeavors.

For more information about BRC Group Holdings and upcoming initiatives, please visit their new website once it's launched.