Unique Watch Experience at PHOTO NEXT 2025
In June 2025, during the professional photography exhibition "PHOTO NEXT 2025" held in Yokohama, a momentous experience unfolded as Mr. Tohru Arima, President of Oriental Photo Industrial Co., donned the historically significant vintage ROLEX known as the "Nobunaga Daytona" (Ref. 6263 / Ser. 6412345).
This exquisite piece of horology made headlines in the auction world, fetching a staggering 2.8 billion yen in a Rolex-dedicated global auction. Its value is not just in its craftsmanship but also in the compelling story it tells. The timepiece's reference number, "6263", connects to the birthdate (June 23) and death date (June 2) of the renowned samurai warlord Oda Nobunaga, while its rare serial number, "6412345", further accentuates its rarity. Thus, the "Nobunaga Daytona" has been established as a symbol interlinking luxury with history, promising a narrative-driven experience for enthusiasts.
Mr. Arima's decision to wear this remarkable Daytona illustrates an intersection between photography—a method of capturing time—and a watch—an art form that embodies time itself. This convergence produced a moment of genuine significance at the exhibition, highlighting the cultural importance of both mediums in representing and preserving moments throughout history.
Upcoming Launch of Exclusive Vintage Watch Rental Service
The experience aimed to share the cultural value and scarcity of the "Nobunaga Daytona" widely, and as part of this initiative, a premium vintage watch rental service is set to officially launch in August 2025. This service will exclusively offer watches in their original condition and rarity, subject to pre-approval and in-person identification for the limited period and defined conditions for rental.
More than a mere “watch rental,” this service aspires to provide a “shareable experience.” It seeks to create a dynamic value circulation around luxury watches, traditionally viewed as static assets. This unique venture aims to shift perspectives among luxury watch enthusiasts by emphasizing the personal stories these watches hold.
The initial phase also introduces a unique opportunity to experience the "Nobunaga Daytona" augmentatively, currently offered as part of the Hometown Tax Donation program in Toshima Ward. Individuals can wear the watch and savor the profound experience it provides.
Curious about the Hometown Tax Donation details?
Explore and engage with the offerings to create your own unforgettable time with the "Nobunaga Daytona!"
Official Links and Social Media
Company Overview
Cross One Co., Ltd.
Location: 2-38-16 Chihaya, Toshima-ku, Tokyo
President: Mr. Akira Shinagawa
Phone: 03-5986-1118
Business: Online printing, 3D figure creation, guesthouse management, buying and reuse, luxury asset branding, etc.
Established: January 1990
URL:
https://www.9631.co.jp/
For inquiries regarding this project
Cross One Co., Ltd. (Nobunaga Daytona Division)
Contact: Director Maeda
Phone: 03-5986-1118
Email: crossone6263@gmail.com